Brandwave

How popular isHPM in search?

In August 2026, there were an estimated 40.5K branded searches for HPM worldwide which is down 18.2% over the last 11 months. HPM holds 2% estimated Share of Search among extension lead brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anker67.5%
  2. Eaton18.3%
  3. Belkin10%
  4. Brennenstuhl2%
  5. HPM2%
  6. Masterplug0.18%
HPM website (opens in a new tab)

Follow HPM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which extension lead brands compete with HPM?

HPM against extension lead brands worldwide, by month

Share of Search by month for Anker, Eaton, Belkin, Brennenstuhl, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerEatonBelkinBrennenstuhlHPMMasterplug
Oct 202564.1%19.7%10.7%2.6%2.6%0.19%
Nov 202564.9%19.2%10.5%2.6%2.6%0.23%
Dec 202566.2%17.1%11.4%2.8%2.3%0.25%
Jan 202665.2%19.1%10.4%2.6%2.6%0.23%
Feb 202656.1%30.2%9.1%2.2%2.2%0.2%
Mar 202664.6%21.4%9.6%1.9%2.4%0.17%
Apr 202668.6%18.7%8.4%2.1%2.1%0.18%
May 202667.6%18.5%10.1%1.7%2%0.18%
Jun 202667.6%18.5%10.1%1.7%2%0.18%
Jul 202667.9%19.3%8.7%1.7%2.1%0.19%
Aug 202667.5%18.3%10%2%2%0.18%
Sep 2026——————

  1. 1.Anker

    67.5%

    Held 1st. 1.4M estimated branded searches, +4.9% vs prior month. Share -0.5 points.

  2. 2.Eaton

    18.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Belkin

    10%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Brennenstuhl

    2%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  5. 5.HPM

    2%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterplug

    0.18%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HPM and its closest rivals

How has branded search demand for HPM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HPM worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide decreased from 2.6% to 2%.

How did search popularity change for extension lead brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.

  2. In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.

  3. In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide.

  4. In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.

  5. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

How is HPM measured?

Brandwave collects information about searches that people make online using HPM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hpm

Do you work for HPM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HPM your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free