HPM vs Lutron:Which is more popular?
In September 2026, Lutron had more branded searches than HPM among electrical accessory brands worldwide. Lutron had about 60,500 branded searches, while HPM had 40,500. Lutron made up 3.2% of all electrical accessory brand searches we track, and HPM accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Lutron appeared in four of the five answers and HPM in none.
Who do people search for more?
Lutron, about 49% more searches than HPM
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lutron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HPM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lutron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leviton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hubbell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schneider Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PDL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HPM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clipsal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy?”
Asked ChatGPT
“What are the best electrical accessory brands?”
Asked ChatGPT
“What's the best electrical accessory brand for a home renovation?”
Searched Google, AI Overview
“switch and socket brands”
Searched Google, AI Overview
“home electrical accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HPM or Lutron more popular in search?
This chart shows how often people search Google for HPM and Lutron by name. Each line represents a brand's share of searches for all ten electrical accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lutron, HPM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schneider Electric | ABB | Legrand | Hager | PDL | Hubbell | Lutron | Leviton | HPM | Clipsal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 34.7% | 12.7% | 5.7% | 4.7% | 4.7% | 3.1% | 2.6% | 2.6% | 0.93% |
| Nov 2025 | 30.6% | 30.6% | 13.7% | 5% | 6.1% | 4.1% | 3.4% | 2.8% | 2.8% | 1% |
| Dec 2025 | 28.3% | 34.6% | 12.6% | 4.7% | 5.7% | 4.7% | 3.1% | 3.1% | 2.5% | 0.76% |
| Jan 2026 | 30.7% | 30.7% | 13.7% | 5.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 0.83% |
| Feb 2026 | 32.4% | 32.4% | 11.8% | 5.3% | 4.4% | 5.3% | 2.9% | 2.4% | 2.4% | 0.71% |
| Mar 2026 | 34.1% | 27.9% | 12.5% | 5.6% | 5.6% | 5.6% | 3.1% | 2.5% | 2.5% | 0.75% |
| Apr 2026 | 31.3% | 31.3% | 11.5% | 5.2% | 7.7% | 4.2% | 2.8% | 2.8% | 2.3% | 0.84% |
| May 2026 | 31.8% | 31.8% | 11.6% | 5.2% | 6.4% | 4.3% | 2.9% | 2.9% | 2.3% | 0.86% |
| Jun 2026 | 31.6% | 31.6% | 14.1% | 5.2% | 5.2% | 3.5% | 2.8% | 2.8% | 2.3% | 0.85% |
| Jul 2026 | 32.5% | 32.5% | 11.9% | 5.3% | 5.3% | 3.6% | 2.9% | 2.9% | 2.4% | 0.71% |
| Aug 2026 | 32.2% | 32.2% | 11.8% | 5.3% | 5.3% | 3.5% | 3.5% | 2.9% | 2.4% | 0.87% |
| Sep 2026 | 35.9% | 29.3% | 13.1% | 4.8% | 4.8% | 3.2% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the HPM and Lutron comparison changed over the last 12 months?
3 findings
- Lutron was ahead of HPM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HPM’s share of searches among electrical accessory brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Lutron’s share of searches among electrical accessory brands worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for electrical accessory brands worldwide in September 2026?
1 change
Estimated monthly branded searches for HPM worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HPM’s and Lutron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrical accessory brands
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