Brandwave

How popular isABB in search?

In September 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 12 months. ABB holds 32.3% estimated Share of Search among electrical accessory brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Schneider Electric39.5%
  2. ABB32.3%
  3. Legrand14.4%
  4. Hager5.3%
  5. PDL5.3%
  6. HPM2.4%
  7. Clipsal0.87%
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Which electrical accessory brands compete with ABB?

ABB against electrical accessory brands worldwide, by month

Share of Search by month for Schneider Electric, ABB, Legrand, Hager, PDL, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthSchneider ElectricABBLegrandHagerPDLHPMClipsal
Oct 202531.7%38.7%14.2%6.3%5.2%2.8%1%
Nov 202534.1%34.1%15.2%5.6%6.8%3.1%1.1%
Dec 202531.7%38.8%14.2%5.2%6.4%2.9%0.85%
Jan 202634.6%34.6%15.5%5.7%5.7%3.1%0.93%
Feb 202636.2%36.2%13.2%6%4.9%2.7%0.8%
Mar 202638.4%31.4%14%6.3%6.3%2.8%0.84%
Apr 202634.8%34.8%12.7%5.7%8.5%2.6%0.94%
May 202635.3%35.3%12.9%5.8%7.1%2.6%0.95%
Jun 202634.8%34.8%15.5%5.7%5.7%2.6%0.94%
Jul 202635.8%35.8%13.1%5.9%5.9%2.6%0.79%
Aug 202635.8%35.8%13.1%5.9%5.9%2.6%0.96%
Sep 202639.5%32.3%14.4%5.3%5.3%2.4%0.87%

  1. 1.Schneider Electric

    39.5%

    Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  2. 2.ABB

    32.3%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Legrand

    14.4%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.Hager

    5.3%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.PDL

    5.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.HPM

    2.4%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Clipsal

    0.87%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between ABB and its closest rivals

Every comparison with ABB

How has branded search demand for ABB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among electrical accessory brands worldwide decreased from 38.7% to 32.3%.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among electrical accessory brands worldwide peaked at 38.8% in December 2025 and was lowest at 31.4% in March 2026.
  • Across the 12 months ending September 2026, ABB fell from 1st to 2nd among electrical accessory brands worldwide.

How did search popularity change for electrical accessory brands worldwide in September 2026?

  1. In September 2026, Schneider Electric overtook ABB to become the leader among electrical accessory brands worldwide, with 39.5% estimated Share of Search.

  2. In September 2026, Legrand gained estimated Share of Search among electrical accessory brands worldwide, from 13.1% to 14.4%.

  3. In September 2026, ABB lost estimated Share of Search among electrical accessory brands worldwide, from 35.8% to 32.3%.

  4. In September 2026, Hager lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.

  5. In September 2026, PDL lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.

  6. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does ABB compete?

ABB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial automation platforms3rd of 518.3%Show ranking
Medium voltage switchgear brands3rd of 419.6%Show ranking
VFD drives brands2nd of 331.1%Show ranking
Electrical accessory brands2nd of 732.3%Shown above
Robot arm brands2nd of 443.2%Show ranking
Robotics brands1st of 676%Show ranking

How is ABB measured?

Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abb

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How the Brand Demand Index is measured

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