Brandwave

How popular isABB in search?

In September 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 12 months. ABB holds 43.2% estimated Share of Search among robot arm brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson52.8%
  2. ABB43.2%
  3. KUKA2.6%
  4. FANUC1.4%
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Which robot arm brands compete with ABB?

ABB against robot arm brands worldwide, by month

Share of Search by month for Epson, ABB, KUKA. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonABBKUKAFANUC
Oct 202547.8%47.8%2.9%1.6%
Nov 202552.5%42.9%3.2%1.4%
Dec 202552.8%43.2%2.6%1.4%
Jan 202657.6%38.5%2.3%1.6%
Feb 202652.8%43.2%2.6%1.4%
Mar 202652.3%42.8%3.2%1.7%
Apr 202652.8%43.2%2.6%1.4%
May 202652.8%43.2%2.6%1.4%
Jun 202652.8%43.2%2.6%1.4%
Jul 202652.8%43.2%2.6%1.4%
Aug 202652.8%43.2%2.6%1.4%
Sep 202652.8%43.2%2.6%1.4%

  1. 1.Epson

    52.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.ABB

    43.2%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KUKA

    2.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FANUC

    1.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ABB and its closest rivals

Every comparison with ABB

How has branded search demand for ABB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among robot arm brands worldwide decreased from 47.8% to 43.2%.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among robot arm brands worldwide peaked at 47.8% in October 2025 and was lowest at 38.5% in January 2026.
  • Across the 12 months ending September 2026, ABB fell from 1st to 2nd among robot arm brands worldwide.

How did search popularity change for robot arm brands worldwide in September 2026?

  1. Estimated monthly branded searches for FANUC worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  3. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does ABB compete?

ABB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial automation platforms3rd of 518.3%Show ranking
Medium voltage switchgear brands3rd of 419.6%Show ranking
VFD drives brands2nd of 331.1%Show ranking
Electrical accessory brands2nd of 732.3%Show ranking
Robot arm brands2nd of 443.2%Shown above
Robotics brands1st of 676%Show ranking

How is ABB measured?

Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abb

Do you work for ABB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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