Brandwave

How popular isABB in search?

In September 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 12 months. ABB holds 31.1% estimated Share of Search among VFD drives brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens68.9%
  2. ABB31.1%
  3. Hitachi0.06%
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Which VFD drives brands compete with ABB?

ABB against VFD drives brands worldwide, by month

Share of Search by month for Siemens, ABB. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensABBHitachi
Oct 202564.4%35.5%0.07%
Nov 202573.1%26.8%0.06%
Dec 202568.9%31.1%0.06%
Jan 202668.9%31.1%0.06%
Feb 202668.9%31.1%0.06%
Mar 202668.9%31.1%0.07%
Apr 202668.9%31.1%0.06%
May 202668.9%31.1%0.06%
Jun 202668.9%31.1%0.05%
Jul 202668.9%31.1%0.05%
Aug 202668.9%31.1%0.05%
Sep 202668.9%31.1%0.06%

  1. 1.Siemens

    68.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.ABB

    31.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hitachi

    0.06%

    Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between ABB and its closest rivals

Every comparison with ABB

How has branded search demand for ABB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among VFD drives brands worldwide decreased from 35.5% to 31.1%.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among VFD drives brands worldwide peaked at 35.5% in October 2025 and was lowest at 26.8% in November 2025.

How did search popularity change for VFD drives brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

Where does ABB compete?

ABB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial automation platforms3rd of 518.3%Show ranking
Medium voltage switchgear brands3rd of 419.6%Show ranking
VFD drives brands2nd of 331.1%Shown above
Electrical accessory brands2nd of 732.3%Show ranking
Robot arm brands2nd of 437.4%Show ranking
Robotics brands1st of 675.9%Show ranking

How is ABB measured?

Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abb

Do you work for ABB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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