ABB vs Universal Robots:Which is more popular by branded search?

Name: ABB vs Universal Robots: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, ABB had more branded searches than Universal Robots among robotics brands worldwide. ABB was estimated to have 550K branded searches compared to Universal Robots’ 22.2K, and held a 76.8% Share of Search versus Universal Robots’ 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among robotics brands worldwide in August 2026Which is more popular in search, ABB or Universal Robots?

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Which is more popular in search, ABB or Universal Robots?

Compare the robotics brands teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ABB and Universal Robots among robotics brands worldwide, by month

Month	ABB	Boston Dynamics	KUKA	Universal Robots	FANUC	Doosan
Oct 2025	76.3%	12.5%	4.6%	3.8%	2.5%	0.33%
Nov 2025	73.5%	14.7%	5.4%	3.6%	2.4%	0.39%
Dec 2025	76.8%	12.6%	4.6%	3.1%	2.5%	0.34%
Jan 2026	62.4%	27.9%	3.8%	3.1%	2.5%	0.33%
Feb 2026	71.8%	17.6%	4.3%	3.5%	2.4%	0.38%
Mar 2026	73.1%	14.6%	5.4%	3.6%	2.9%	0.39%
Apr 2026	76.3%	12.5%	4.6%	3.8%	2.5%	0.33%
May 2026	74.2%	14.8%	4.5%	3.7%	2.4%	0.39%
Jun 2026	74.6%	14.9%	4.5%	3%	2.5%	0.49%
Jul 2026	77.2%	12.7%	4.6%	2.5%	2.5%	0.41%
Aug 2026	76.8%	12.6%	4.6%	3.1%	2.5%	0.34%
Sep 2026	—	—	—	—	—	—

How has the ABB and Universal Robots comparison changed over the last 12 months?

3 findings

ABB was ahead of Universal Robots in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide moved from 76.3% to 76.8%, and its estimated monthly branded searches moved from 673K to 550K.
Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for robotics brands worldwide in August 2026?

2 changes

In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Universal Robots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.