How popular isABB in search?
In August 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 11 months. ABB holds 76.8% estimated Share of Search among robotics brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
ABB76.8%
- Boston Dynamics12.6%
- KUKA4.6%
- Universal Robots3.1%
- FANUC2.5%
- Doosan0.34%
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Which robotics brands compete with ABB?
Share of Search by month for ABB, Boston Dynamics, KUKA, Universal Robots, FANUC. The figures are in the table below the chart.
View monthly share of search table
| Month | ABB | Boston Dynamics | KUKA | Universal Robots | FANUC | Doosan |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3.6% | 2.4% | 0.39% |
| Dec 2025 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Jan 2026 | 62.4% | 27.9% | 3.8% | 3.1% | 2.5% | 0.33% |
| Feb 2026 | 71.8% | 17.6% | 4.3% | 3.5% | 2.4% | 0.38% |
| Mar 2026 | 73.1% | 14.6% | 5.4% | 3.6% | 2.9% | 0.39% |
| Apr 2026 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| May 2026 | 74.2% | 14.8% | 4.5% | 3.7% | 2.4% | 0.39% |
| Jun 2026 | 74.6% | 14.9% | 4.5% | 3% | 2.5% | 0.49% |
| Jul 2026 | 77.2% | 12.7% | 4.6% | 2.5% | 2.5% | 0.41% |
| Aug 2026 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 550K | 0% | -0.4 points | |
| 2, held 2nd | 12.6% | 90.5K | 0% | -0.1 points | |
| 3, held 3rd | 4.6% | 33.1K | 0% | 0 points | |
| 4, moved from 5th to 4th | 3.1% | 22.2K | +22.7% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.5% | 18.1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.34% | 2.4K | -17.2% | -0.1 points |
1.
76.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.
12.6%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.KUKA
4.6%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.1%
Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
5.FANUC
2.5%
Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Doosan
0.34%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between ABB and its closest rivals
How has branded search demand for ABB changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide peaked at 77.2% in July 2026 and was lowest at 62.4% in January 2026.
How did search popularity change for robotics brands worldwide in August 2026?
6 changes
In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.
Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Estimated monthly branded searches for Doosan worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does ABB compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Industrial automation platforms | 2nd of 5 | 22.6% | Show ranking |
| Robotics brands | 1st of 6 | 76.8% | Shown above |
How is ABB measured?
Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- abb
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