Brandwave

ABB vs HORIBA:Which is more popular?

In September 2026, HORIBA had more branded searches than ABB among gas analyzer brands worldwide. HORIBA had about 22,200 branded searches, while ABB had 140. HORIBA made up 1.6% of all gas analyzer brand searches we track, and ABB accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about gas analyzer brands, ABB appeared in four of the five answers and HORIBA in three. ABB was mentioned before HORIBA in every answer.

Among gas analyzer brands worldwide in September 2026

Who do people search for more?

HORIBA, about 159 searches for every 1 for ABB

HORIBA 22.2K searchesABB 140 searches

Who does AI mention more?

ABB, mentioned in 4 of 5 answers, HORIBA in 3

ABB in 4 of 5HORIBA in 3 of 5

Who does AI recommend more?

ABB, named ahead of HORIBA in every answer

ABB first in 3HORIBA never first

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Top gas analyzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABB was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HORIBA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ABB was listed before HORIBA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Siemens2nd
  3. Testo3rd
  4. Emerson4th
  5. HORIBA5th
  6. SICK6th
  7. Fluke–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Testo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORIBA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siemens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SICK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emerson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fluke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas analyzer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ABB or HORIBA more popular in search?

This chart shows how often people search Google for ABB and HORIBA by name. Each line represents a brand's share of searches for all seven gas analyzer brands we track, month by month, from English-language searches worldwide.

ABB and HORIBA among gas analyzer brands worldwide, by month

Share of searches by month for HORIBA, ABB. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensTestoHORIBASICKABBEmersonFluke
Oct 202586.9%9.6%1.6%1.9%<0.01%<0.01%<0.01%
Nov 202589.4%8%1.1%1.5%0.01%<0.01%<0.01%
Dec 202587.6%9.7%1.3%1.4%0.01%<0.01%<0.01%
Jan 202687%9.6%1.6%1.8%0.01%<0.01%<0.01%
Feb 202687.3%9.7%1.3%1.8%0.01%<0.01%<0.01%
Mar 202686.9%9.6%1.6%1.9%<0.01%<0.01%<0.01%
Apr 202687%9.6%1.6%1.8%0.01%<0.01%<0.01%
May 202687.4%9.7%1.3%1.6%0.01%<0.01%<0.01%
Jun 202687.2%9.6%1.6%1.6%<0.01%<0.01%<0.01%
Jul 202687.3%9.7%1.3%1.8%0.01%<0.01%<0.01%
Aug 202687.4%9.7%1.3%1.6%0.01%<0.01%<0.01%
Sep 202687.2%9.6%1.6%1.6%0.01%<0.01%<0.01%

How has the ABB and HORIBA comparison changed over the last 12 months?

3 findings
  • HORIBA was ahead of ABB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s share of searches among gas analyzer brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 140.
  • Across the 12 months ending September 2026, HORIBA’s share of searches among gas analyzer brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for gas analyzer brands worldwide in September 2026?

1 change
  1. In September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABB’s and HORIBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb gas analyzer

HORIBA

1 branded search term

  • horiba

How the Brand Demand Index is measured

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