Brandwave

How popular isHORIBA?

In September 2026, people searched for HORIBA by name about 22,200 times worldwide, about the same as the previous year. These searches made up 1.6% of all global gas analyzer brand searches, placing HORIBA third out of seven brands. When we asked both ChatGPT and Google AI Overviews about gas analyzer brands, HORIBA appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

HORIBA is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. SiemensShare of searches 87.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. TestoShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HORIBAShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SICKShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ABBShare of searches 0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top gas analyzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HORIBA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HORIBA is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Siemens2nd
  3. Testo3rd
  4. Emerson4th
  5. HORIBA5th
  6. SICK6th
  7. Fluke–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Testo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORIBA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Siemens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SICK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emerson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fluke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas analyzer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gas analyzer brands compete with HORIBA?

HORIBA against gas analyzer brands worldwide, by month

Share of searches by month for Siemens, Testo, HORIBA. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensTestoHORIBASICKABBEmersonFluke
Oct 202586.9%9.6%1.6%1.9%<0.01%<0.01%<0.01%
Nov 202589.4%8%1.1%1.5%0.01%<0.01%<0.01%
Dec 202587.6%9.7%1.3%1.4%0.01%<0.01%<0.01%
Jan 202687%9.6%1.6%1.8%0.01%<0.01%<0.01%
Feb 202687.3%9.7%1.3%1.8%0.01%<0.01%<0.01%
Mar 202686.9%9.6%1.6%1.9%<0.01%<0.01%<0.01%
Apr 202687%9.6%1.6%1.8%0.01%<0.01%<0.01%
May 202687.4%9.7%1.3%1.6%0.01%<0.01%<0.01%
Jun 202687.2%9.6%1.6%1.6%<0.01%<0.01%<0.01%
Jul 202687.3%9.7%1.3%1.8%0.01%<0.01%<0.01%
Aug 202687.4%9.7%1.3%1.6%0.01%<0.01%<0.01%
Sep 202687.2%9.6%1.6%1.6%0.01%<0.01%<0.01%

  1. 1.Siemens

    87.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Testo

    9.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.HORIBA

    1.6%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  4. 4.SICK

    1.6%

    Moved from 3rd to 4th. 22K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ABB

    0.01%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  6. 6.Emerson

    <0.01%

    Held 6th. 110 estimated branded searches, -8.3% vs prior month. Share 0 points.

  7. 7.Fluke

    <0.01%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between HORIBA and its closest rivals

Every comparison with HORIBA

5 comparisons

How has branded search demand for HORIBA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HORIBA worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide.

How did search popularity change for gas analyzer brands worldwide in September 2026?

4 changes

  1. In September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide.

  2. In September 2026, SICK fell from 3rd to 4th among gas analyzer brands worldwide.

  3. Estimated monthly branded searches for Emerson worldwide rose 10% over 12 measured months, from 100 to 110 in September 2026.

  4. Estimated monthly branded searches for Fluke worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are HORIBA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HORIBA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • horiba

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How the Brand Demand Index is measured

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