HORIBA vs SICK:Which is more popular?
In September 2026, HORIBA and SICK were level in searches among gas analyzer brands worldwide, with an estimated 22.2K versus 22K branded searches, at 1.6% of the total each. When we asked ChatGPT and Google AI Overviews about gas analyzer brands, HORIBA appeared in three of the five answers and SICK in two. HORIBA was mentioned before SICK in two out of three answers.
Who do people search for more?
HORIBA and SICK are searched for about as often as each other.
Who does AI mention more?
HORIBA, mentioned in 3 of 5 answers, SICK in 2
Who does AI recommend more?
HORIBA, named ahead of SICK in 2 of 3 answers
Follow HORIBA vs SICK and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gas analyzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HORIBA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SICK was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HORIBA was listed before SICK in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ABB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Testo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HORIBA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Siemens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SICK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emerson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fluke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas analyzer brands
5 answers
Asked ChatGPT
“Which gas analyzer brand should I buy?”
Asked ChatGPT
“What are the best gas analyzer brands?”
Asked ChatGPT
“What's the best gas analyzer brand for industrial testing?”
Searched Google, AI Overview
“portable gas analyzer”
- 1ABB
- 1
Searched Google, AI Overview
“flue gas analyser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HORIBA or SICK more popular in search?
This chart shows how often people search Google for HORIBA and SICK by name. Each line represents a brand's share of searches for all seven gas analyzer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HORIBA, SICK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Testo | HORIBA | SICK | ABB | Emerson | Fluke |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.9% | 9.6% | 1.6% | 1.9% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 89.4% | 8% | 1.1% | 1.5% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 87.6% | 9.7% | 1.3% | 1.4% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 87% | 9.6% | 1.6% | 1.8% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 87.3% | 9.7% | 1.3% | 1.8% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 86.9% | 9.6% | 1.6% | 1.9% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 87% | 9.6% | 1.6% | 1.8% | 0.01% | <0.01% | <0.01% |
| May 2026 | 87.4% | 9.7% | 1.3% | 1.6% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.2% | 9.6% | 1.6% | 1.6% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 87.3% | 9.7% | 1.3% | 1.8% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 87.4% | 9.7% | 1.3% | 1.6% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 87.2% | 9.6% | 1.6% | 1.6% | 0.01% | <0.01% | <0.01% |
How has the HORIBA and SICK comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: HORIBA took it in June 2026, SICK took it in July 2026, HORIBA took it in September 2026.
- Across the 12 months ending September 2026, HORIBA’s share of searches among gas analyzer brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, SICK’s share of searches among gas analyzer brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 26.9K to 22K.
How did search popularity change for gas analyzer brands worldwide in September 2026?
2 changes
In September 2026, HORIBA rose from 4th to 3rd among gas analyzer brands worldwide.
In September 2026, SICK fell from 3rd to 4th among gas analyzer brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HORIBA’s and SICK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gas analyzer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.