Brandwave

How popular isKUKA in search?

In August 2026, there were an estimated 33.1K branded searches for KUKA worldwide which is down 18.3% over the last 11 months. KUKA holds 4.6% estimated Share of Search among robotics brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ABB76.8%
  2. Boston Dynamics12.6%
  3. KUKA4.6%
  4. Universal Robots3.1%
  5. FANUC2.5%
  6. Doosan0.34%
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Which robotics brands compete with KUKA?

KUKA against robotics brands worldwide, by month

Share of Search by month for ABB, Boston Dynamics, KUKA, Universal Robots, FANUC. The figures are in the table below the chart.

View monthly share of search table
MonthABBBoston DynamicsKUKAUniversal RobotsFANUCDoosan
Oct 202576.3%12.5%4.6%3.8%2.5%0.33%
Nov 202573.5%14.7%5.4%3.6%2.4%0.39%
Dec 202576.8%12.6%4.6%3.1%2.5%0.34%
Jan 202662.4%27.9%3.8%3.1%2.5%0.33%
Feb 202671.8%17.6%4.3%3.5%2.4%0.38%
Mar 202673.1%14.6%5.4%3.6%2.9%0.39%
Apr 202676.3%12.5%4.6%3.8%2.5%0.33%
May 202674.2%14.8%4.5%3.7%2.4%0.39%
Jun 202674.6%14.9%4.5%3%2.5%0.49%
Jul 202677.2%12.7%4.6%2.5%2.5%0.41%
Aug 202676.8%12.6%4.6%3.1%2.5%0.34%
Sep 2026——————

  1. 1.ABB

    76.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Boston Dynamics

    12.6%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.KUKA

    4.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Universal Robots

    3.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.FANUC

    2.5%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Doosan

    0.34%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between KUKA and its closest rivals

How has branded search demand for KUKA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KUKA worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, KUKA’s estimated Share of Search among robotics brands worldwide peaked at 5.4% in November 2025 and was lowest at 3.8% in January 2026.

How did search popularity change for robotics brands worldwide in August 2026?

  1. In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.

  2. Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  3. Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

  4. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

  6. Estimated monthly branded searches for Doosan worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is KUKA measured?

Brandwave collects information about searches that people make online using KUKA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kuka robots

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How the Brand Demand Index is measured

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