Figure AI vs KUKA:Which is more popular?
In September 2026, Figure AI had more branded searches than KUKA among robotics brands worldwide. Figure AI had about 60,500 branded searches, while KUKA had 33,100. Figure AI made up 7.7% of all robotics brand searches we track, and KUKA accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about robotics brands, KUKA appeared in four of the five answers and Figure AI in two. KUKA was mentioned before Figure AI in every answer.
Who do people search for more?
Figure AI, about 83% more searches than KUKA
Who does AI mention more?
KUKA, mentioned in 4 of 5 answers, Figure AI in 2
Who does AI recommend more?
KUKA, named ahead of Figure AI in every answer
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Top robotics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KUKA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Figure AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KUKA was listed before Figure AI in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FANUC1st
ABB2nd
Boston Dynamics3rd- KUKA3rd
Universal Robots5th- Figure AI6th
Doosan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ABB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KUKA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Universal Robots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FANUC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boston Dynamics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Figure AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robotics brands
5 answers
Asked ChatGPT
“Which robotics brand should I buy?”
Asked ChatGPT
“What are the best robotics brands?”
Asked ChatGPT
“What's the best robotics brand for factory automation?”
Searched Google, AI Overview
“industrial robotics”
Searched Google, AI Overview
“robotics company”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Figure AI or KUKA more popular in search?
This chart shows how often people search Google for Figure AI and KUKA by name. Each line represents a brand's share of searches for all seven robotics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Figure AI, KUKA. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Boston Dynamics | Figure AI | KUKA | Universal Robots | FANUC | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 11.6% | 9.3% | 4.2% | 3.4% | 2.3% | 0.3% |
| Nov 2025 | 67.7% | 13.9% | 7.5% | 5% | 3.3% | 2.2% | 0.36% |
| Dec 2025 | 72.4% | 12.2% | 5.3% | 4.4% | 2.9% | 2.4% | 0.32% |
| Jan 2026 | 58.7% | 26.9% | 5.3% | 3.5% | 2.9% | 2.4% | 0.31% |
| Feb 2026 | 67.8% | 17.2% | 5% | 4.1% | 3.3% | 2.2% | 0.36% |
| Mar 2026 | 67.4% | 13.8% | 7.4% | 5% | 3.3% | 2.7% | 0.36% |
| Apr 2026 | 71.1% | 12% | 6.4% | 4.3% | 3.5% | 2.3% | 0.31% |
| May 2026 | 64.4% | 13.2% | 12.9% | 3.9% | 3.2% | 2.1% | 0.34% |
| Jun 2026 | 68.8% | 14.1% | 7.6% | 4.1% | 2.8% | 2.3% | 0.45% |
| Jul 2026 | 72% | 12.1% | 6.5% | 4.3% | 2.4% | 2.4% | 0.38% |
| Aug 2026 | 71.7% | 12% | 6.5% | 4.3% | 2.9% | 2.4% | 0.31% |
| Sep 2026 | 70.2% | 11.8% | 7.7% | 4.2% | 3.5% | 2.3% | 0.37% |
How has the Figure AI and KUKA comparison changed over the last 12 months?
3 findings
- Figure AI was ahead of KUKA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide moved from 9.3% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, KUKA’s share of searches among robotics brands worldwide held steady at 4.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for robotics brands worldwide in September 2026?
2 changes
In September 2026, Figure AI gained share of searches among robotics brands worldwide, from 6.5% to 7.7%.
Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Figure AI’s and KUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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