Brandwave

How popular isFigure AI?

In September 2026, people searched for Figure AI by name about 60,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 7.7% of all global robotics brand searches, placing Figure AI third out of seven brands. When we asked both ChatGPT and Google AI Overviews about robotics brands, Figure AI appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Figure AI is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. ABBShare of searches 70.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Boston DynamicsShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Figure AIShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. KUKAShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Universal RobotsShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top robotics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figure AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Figure AI is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FANUC1st
  2. ABB2nd
  3. Boston Dynamics3rd
  4. KUKA3rd
  5. Universal Robots5th
  6. Figure AI6th
  7. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KUKA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal Robots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FANUC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boston Dynamics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Figure AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which robotics brands compete with Figure AI?

Figure AI against robotics brands worldwide, by month

Share of searches by month for ABB, Boston Dynamics, Figure AI, KUKA, Universal Robots, FANUC. The figures are in the table below the chart.

View monthly share of searches table
MonthABBBoston DynamicsFigure AIKUKAUniversal RobotsFANUCDoosan
Oct 202569%11.6%9.3%4.2%3.4%2.3%0.3%
Nov 202567.7%13.9%7.5%5%3.3%2.2%0.36%
Dec 202572.4%12.2%5.3%4.4%2.9%2.4%0.32%
Jan 202658.7%26.9%5.3%3.5%2.9%2.4%0.31%
Feb 202667.8%17.2%5%4.1%3.3%2.2%0.36%
Mar 202667.4%13.8%7.4%5%3.3%2.7%0.36%
Apr 202671.1%12%6.4%4.3%3.5%2.3%0.31%
May 202664.4%13.2%12.9%3.9%3.2%2.1%0.34%
Jun 202668.8%14.1%7.6%4.1%2.8%2.3%0.45%
Jul 202672%12.1%6.5%4.3%2.4%2.4%0.38%
Aug 202671.7%12%6.5%4.3%2.9%2.4%0.31%
Sep 202670.2%11.8%7.7%4.2%3.5%2.3%0.37%

  1. 1.ABB

    70.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Boston Dynamics

    11.8%

    Held 2nd. 92.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Figure AI

    7.7%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  4. 4.KUKA

    4.2%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Universal Robots

    3.5%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  6. 6.FANUC

    2.3%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Doosan

    0.37%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

Compare popularity between Figure AI and its closest rivals

Every comparison with Figure AI

6 comparisons

How has branded search demand for Figure AI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Figure AI worldwide fell from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide decreased from 9.3% to 7.7%.
  • Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide peaked at 12.9% in May 2026 and was lowest at 5% in February 2026.

How did search popularity change for robotics brands worldwide in September 2026?

6 changes

  1. In September 2026, Figure AI gained share of searches among robotics brands worldwide, from 6.5% to 7.7%.

  2. In September 2026, Universal Robots gained share of searches among robotics brands worldwide, from 2.9% to 3.5%.

  3. In September 2026, ABB lost share of searches among robotics brands worldwide, from 71.7% to 70.2%.

  4. Boston Dynamics’ share of searches among robotics brands worldwide has lost ground for 3 months in a row, from 14.1% to 11.8% in September 2026.

  5. Estimated monthly branded searches for FANUC worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Figure AI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Figure AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • figure ai

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How the Brand Demand Index is measured

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