Brandwave

Robotics brands:Which brands are most popular in search?

In August 2026, ABB was the most searched among robotics brands worldwide, with an estimated 550K branded searches and 76.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ABB76.8%
  2. Boston Dynamics12.6%
  3. KUKA4.6%
  4. Universal Robots3.1%
  5. FANUC2.5%
  6. Doosan0.34%

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Share of SearchLeaderboard

Compare the robotics brands teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robotics brands worldwide, by month

Share of Search by month for ABB, Boston Dynamics, KUKA, Universal Robots, FANUC. The figures are in the table below the chart.

View monthly share of search table
MonthABBBoston DynamicsKUKAUniversal RobotsFANUCDoosan
Oct 202576.3%12.5%4.6%3.8%2.5%0.33%
Nov 202573.5%14.7%5.4%3.6%2.4%0.39%
Dec 202576.8%12.6%4.6%3.1%2.5%0.34%
Jan 202662.4%27.9%3.8%3.1%2.5%0.33%
Feb 202671.8%17.6%4.3%3.5%2.4%0.38%
Mar 202673.1%14.6%5.4%3.6%2.9%0.39%
Apr 202676.3%12.5%4.6%3.8%2.5%0.33%
May 202674.2%14.8%4.5%3.7%2.4%0.39%
Jun 202674.6%14.9%4.5%3%2.5%0.49%
Jul 202677.2%12.7%4.6%2.5%2.5%0.41%
Aug 202676.8%12.6%4.6%3.1%2.5%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ABB

    76.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Boston Dynamics

    12.6%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.KUKA

    4.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Universal Robots

    3.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.FANUC

    2.5%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Doosan

    0.34%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among robotics brands worldwide?

In August 2026, ABB was the most searched among robotics brands worldwide, with an estimated 550K branded searches and 76.8% estimated Share of Search within this set. Boston Dynamics is in 2nd place, 64.1 percentage points behind at 12.6% Share of Search.

Global robotics brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ABB76.3% → 76.8%77.2%Jul 202662.4%Jan 20261st
Boston Dynamics12.5% → 12.6%27.9%Jan 202612.5%Oct 20252nd
KUKA4.6%5.4%Nov 20253.8%Jan 20263rd
Universal Robots3.8% → 3.1%3.8%Apr 20262.5%Jul 20264th
FANUC2.5%2.9%Mar 20262.4%Feb 20265th
Doosan0.33% → 0.34%0.49%Jun 20260.33%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide peaked at 77.2% in July 2026 and was lowest at 62.4% in January 2026.
  • Across the 11 months ending August 2026, Boston Dynamics’ estimated Share of Search among robotics brands worldwide peaked at 27.9% in January 2026 and was lowest at 12.5% in October 2025.
  • Across the 11 months ending August 2026, KUKA’s estimated Share of Search among robotics brands worldwide peaked at 5.4% in November 2025 and was lowest at 3.8% in January 2026.
  • Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide peaked at 3.8% in April 2026 and was lowest at 2.5% in July 2026.
  • Across the 11 months ending August 2026, ABB, Boston Dynamics, KUKA, FANUC and Doosan held steady: their estimated Share of Search among robotics brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for robotics brands worldwide in August 2026?

  1. In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.

  2. Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  3. Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

  4. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

  6. Estimated monthly branded searches for Doosan worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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