ABB vs Boston Dynamics:Which is more popular by branded search?
In August 2026, ABB had more branded searches than Boston Dynamics among robotics brands worldwide. ABB was estimated to have 550K branded searches compared to Boston Dynamics’ 90.5K, and held a 76.8% Share of Search versus Boston Dynamics’ 12.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ABB or Boston Dynamics?
Compare the robotics brands teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABB, Boston Dynamics. The figures are in the table below the chart.
View monthly share of search table
| Month | ABB | Boston Dynamics | KUKA | Universal Robots | FANUC | Doosan |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3.6% | 2.4% | 0.39% |
| Dec 2025 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Jan 2026 | 62.4% | 27.9% | 3.8% | 3.1% | 2.5% | 0.33% |
| Feb 2026 | 71.8% | 17.6% | 4.3% | 3.5% | 2.4% | 0.38% |
| Mar 2026 | 73.1% | 14.6% | 5.4% | 3.6% | 2.9% | 0.39% |
| Apr 2026 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| May 2026 | 74.2% | 14.8% | 4.5% | 3.7% | 2.4% | 0.39% |
| Jun 2026 | 74.6% | 14.9% | 4.5% | 3% | 2.5% | 0.49% |
| Jul 2026 | 77.2% | 12.7% | 4.6% | 2.5% | 2.5% | 0.41% |
| Aug 2026 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the ABB and Boston Dynamics comparison changed over the last 12 months?
3 findings
- ABB was ahead of Boston Dynamics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among robotics brands worldwide moved from 76.3% to 76.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Boston Dynamics’ estimated Share of Search among robotics brands worldwide moved from 12.5% to 12.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for robotics brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABB’s and Boston Dynamics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABB
1 branded search term
- abb
Boston Dynamics
1 branded search term
- boston dynamics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.