Boston Dynamics vs Universal Robots:Which is more popular by branded search?
In August 2026, Boston Dynamics had more branded searches than Universal Robots among robotics brands worldwide. Boston Dynamics was estimated to have 90.5K branded searches compared to Universal Robots’ 22.2K, and held a 12.6% Share of Search versus Universal Robots’ 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boston Dynamics or Universal Robots?
Compare the robotics brands teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boston Dynamics, Universal Robots. The figures are in the table below the chart.
View monthly share of search table
| Month | ABB | Boston Dynamics | KUKA | Universal Robots | FANUC | Doosan |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| Nov 2025 | 73.5% | 14.7% | 5.4% | 3.6% | 2.4% | 0.39% |
| Dec 2025 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Jan 2026 | 62.4% | 27.9% | 3.8% | 3.1% | 2.5% | 0.33% |
| Feb 2026 | 71.8% | 17.6% | 4.3% | 3.5% | 2.4% | 0.38% |
| Mar 2026 | 73.1% | 14.6% | 5.4% | 3.6% | 2.9% | 0.39% |
| Apr 2026 | 76.3% | 12.5% | 4.6% | 3.8% | 2.5% | 0.33% |
| May 2026 | 74.2% | 14.8% | 4.5% | 3.7% | 2.4% | 0.39% |
| Jun 2026 | 74.6% | 14.9% | 4.5% | 3% | 2.5% | 0.49% |
| Jul 2026 | 77.2% | 12.7% | 4.6% | 2.5% | 2.5% | 0.41% |
| Aug 2026 | 76.8% | 12.6% | 4.6% | 3.1% | 2.5% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boston Dynamics and Universal Robots comparison changed over the last 12 months?
3 findings
- Boston Dynamics was ahead of Universal Robots in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boston Dynamics’ estimated Share of Search among robotics brands worldwide moved from 12.5% to 12.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Universal Robots’ estimated Share of Search among robotics brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for robotics brands worldwide in August 2026?
2 changes
In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.
Estimated monthly branded searches for Boston Dynamics worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boston Dynamics’ and Universal Robots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boston Dynamics
1 branded search term
- boston dynamics
Universal Robots
1 branded search term
- universal robots
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.