Brandwave

Figure AI vs Universal Robots:Which is more popular?

In September 2026, Figure AI had more branded searches than Universal Robots among robotics brands worldwide. Figure AI had about 60,500 branded searches, while Universal Robots had 27,100. Figure AI made up 7.7% of all robotics brand searches we track, and Universal Robots accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about robotics brands, Universal Robots appeared in three of the five answers and Figure AI in two. Universal Robots was mentioned before Figure AI in two out of three answers.

Among robotics brands worldwide in September 2026

Who do people search for more?

Figure AI, about 2 searches for every 1 for Universal Robots

Figure AI 60.5K searchesUniversal Robots 27.1K searches

Who does AI mention more?

Universal Robots, mentioned in 3 of 5 answers, Figure AI in 2

Universal Robots in 3 of 5Figure AI in 2 of 5

Who does AI recommend more?

Universal Robots, named ahead of Figure AI in 2 of 3 answers

Universal Robots first in 2Figure AI first in 1

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Top robotics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Universal Robots was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Figure AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Universal Robots was listed before Figure AI in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FANUC1st
  2. ABB2nd
  3. Boston Dynamics3rd
  4. KUKA3rd
  5. Universal Robots5th
  6. Figure AI6th
  7. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KUKA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal Robots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FANUC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boston Dynamics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Figure AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Figure AI or Universal Robots more popular in search?

This chart shows how often people search Google for Figure AI and Universal Robots by name. Each line represents a brand's share of searches for all seven robotics brands we track, month by month, from English-language searches worldwide.

Figure AI and Universal Robots among robotics brands worldwide, by month

Share of searches by month for Figure AI, Universal Robots. The figures are in the table below the chart.

View monthly share of searches table
MonthABBBoston DynamicsFigure AIKUKAUniversal RobotsFANUCDoosan
Oct 202569%11.6%9.3%4.2%3.4%2.3%0.3%
Nov 202567.7%13.9%7.5%5%3.3%2.2%0.36%
Dec 202572.4%12.2%5.3%4.4%2.9%2.4%0.32%
Jan 202658.7%26.9%5.3%3.5%2.9%2.4%0.31%
Feb 202667.8%17.2%5%4.1%3.3%2.2%0.36%
Mar 202667.4%13.8%7.4%5%3.3%2.7%0.36%
Apr 202671.1%12%6.4%4.3%3.5%2.3%0.31%
May 202664.4%13.2%12.9%3.9%3.2%2.1%0.34%
Jun 202668.8%14.1%7.6%4.1%2.8%2.3%0.45%
Jul 202672%12.1%6.5%4.3%2.4%2.4%0.38%
Aug 202671.7%12%6.5%4.3%2.9%2.4%0.31%
Sep 202670.2%11.8%7.7%4.2%3.5%2.3%0.37%

How has the Figure AI and Universal Robots comparison changed over the last 12 months?

3 findings
  • Figure AI was ahead of Universal Robots in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide moved from 9.3% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Universal Robots’ share of searches among robotics brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for robotics brands worldwide in September 2026?

2 changes

  1. In September 2026, Figure AI gained share of searches among robotics brands worldwide, from 6.5% to 7.7%.

  2. In September 2026, Universal Robots gained share of searches among robotics brands worldwide, from 2.9% to 3.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figure AI’s and Universal Robots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figure AI

1 branded search term

  • figure ai

Universal Robots

1 branded search term

  • universal robots

How the Brand Demand Index is measured

Other head-to-heads among robotics brands

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