ABB vs Universal Robots:Which is more popular?
In September 2026, ABB had more branded searches than Universal Robots among robotics brands worldwide. ABB had about 550,000 branded searches, while Universal Robots had 27,100. ABB made up 70.2% of all robotics brand searches we track, and Universal Robots accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about robotics brands, ABB appeared in four of the five answers and Universal Robots in three. ABB was mentioned before Universal Robots in every answer.
Who do people search for more?
ABB, about 20 searches for every 1 for Universal Robots
Who does AI mention more?
ABB, mentioned in 4 of 5 answers, Universal Robots in 3
Who does AI recommend more?
ABB, named ahead of Universal Robots in every answer
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Top robotics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ABB was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Universal Robots was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ABB was listed before Universal Robots in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FANUC1st- ABB2nd
Boston Dynamics3rd
KUKA3rd
Universal Robots5th- Figure AI6th
Doosan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ABB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KUKA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Universal Robots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FANUC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boston Dynamics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Figure AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robotics brands
5 answers
Asked ChatGPT
“Which robotics brand should I buy?”
Asked ChatGPT
“What are the best robotics brands?”
Asked ChatGPT
“What's the best robotics brand for factory automation?”
Searched Google, AI Overview
“industrial robotics”
Searched Google, AI Overview
“robotics company”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ABB or Universal Robots more popular in search?
This chart shows how often people search Google for ABB and Universal Robots by name. Each line represents a brand's share of searches for all seven robotics brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ABB, Universal Robots. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Boston Dynamics | Figure AI | KUKA | Universal Robots | FANUC | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 11.6% | 9.3% | 4.2% | 3.4% | 2.3% | 0.3% |
| Nov 2025 | 67.7% | 13.9% | 7.5% | 5% | 3.3% | 2.2% | 0.36% |
| Dec 2025 | 72.4% | 12.2% | 5.3% | 4.4% | 2.9% | 2.4% | 0.32% |
| Jan 2026 | 58.7% | 26.9% | 5.3% | 3.5% | 2.9% | 2.4% | 0.31% |
| Feb 2026 | 67.8% | 17.2% | 5% | 4.1% | 3.3% | 2.2% | 0.36% |
| Mar 2026 | 67.4% | 13.8% | 7.4% | 5% | 3.3% | 2.7% | 0.36% |
| Apr 2026 | 71.1% | 12% | 6.4% | 4.3% | 3.5% | 2.3% | 0.31% |
| May 2026 | 64.4% | 13.2% | 12.9% | 3.9% | 3.2% | 2.1% | 0.34% |
| Jun 2026 | 68.8% | 14.1% | 7.6% | 4.1% | 2.8% | 2.3% | 0.45% |
| Jul 2026 | 72% | 12.1% | 6.5% | 4.3% | 2.4% | 2.4% | 0.38% |
| Aug 2026 | 71.7% | 12% | 6.5% | 4.3% | 2.9% | 2.4% | 0.31% |
| Sep 2026 | 70.2% | 11.8% | 7.7% | 4.2% | 3.5% | 2.3% | 0.37% |
How has the ABB and Universal Robots comparison changed over the last 12 months?
3 findings
- ABB was ahead of Universal Robots in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABB’s share of searches among robotics brands worldwide moved from 69% to 70.2%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Universal Robots’ share of searches among robotics brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for robotics brands worldwide in September 2026?
2 changes
In September 2026, Universal Robots gained share of searches among robotics brands worldwide, from 2.9% to 3.5%.
In September 2026, ABB lost share of searches among robotics brands worldwide, from 71.7% to 70.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ABB’s and Universal Robots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABB
1 branded search term
- abb
Universal Robots
1 branded search term
- universal robots
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