Brandwave

Boston Dynamics vs KUKA:Which is more popular?

In September 2026, Boston Dynamics had more branded searches than KUKA among robotics brands worldwide. Boston Dynamics had about 92,100 branded searches, while KUKA had 33,100. Boston Dynamics made up 11.8% of all robotics brand searches we track, and KUKA accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about robotics brands, KUKA appeared in four of the five answers and Boston Dynamics in two. KUKA was mentioned before Boston Dynamics in two out of three answers.

Among robotics brands worldwide in September 2026

Who do people search for more?

Boston Dynamics, about 3 searches for every 1 for KUKA

Boston Dynamics 92.1K searchesKUKA 33.1K searches

Who does AI mention more?

KUKA, mentioned in 4 of 5 answers, Boston Dynamics in 2

KUKA in 4 of 5Boston Dynamics in 2 of 5

Who does AI recommend more?

KUKA, named ahead of Boston Dynamics in 2 of 3 answers

KUKA first in 2Boston Dynamics first in 1

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Top robotics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KUKA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boston Dynamics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KUKA was listed before Boston Dynamics in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FANUC1st
  2. ABB2nd
  3. Boston Dynamics3rd
  4. KUKA3rd
  5. Universal Robots5th
  6. Figure AI6th
  7. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KUKA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal Robots3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FANUC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boston Dynamics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Figure AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Boston Dynamics or KUKA more popular in search?

This chart shows how often people search Google for Boston Dynamics and KUKA by name. Each line represents a brand's share of searches for all seven robotics brands we track, month by month, from English-language searches worldwide.

Boston Dynamics and KUKA among robotics brands worldwide, by month

Share of searches by month for Boston Dynamics, KUKA. The figures are in the table below the chart.

View monthly share of searches table
MonthABBBoston DynamicsFigure AIKUKAUniversal RobotsFANUCDoosan
Oct 202569%11.6%9.3%4.2%3.4%2.3%0.3%
Nov 202567.7%13.9%7.5%5%3.3%2.2%0.36%
Dec 202572.4%12.2%5.3%4.4%2.9%2.4%0.32%
Jan 202658.7%26.9%5.3%3.5%2.9%2.4%0.31%
Feb 202667.8%17.2%5%4.1%3.3%2.2%0.36%
Mar 202667.4%13.8%7.4%5%3.3%2.7%0.36%
Apr 202671.1%12%6.4%4.3%3.5%2.3%0.31%
May 202664.4%13.2%12.9%3.9%3.2%2.1%0.34%
Jun 202668.8%14.1%7.6%4.1%2.8%2.3%0.45%
Jul 202672%12.1%6.5%4.3%2.4%2.4%0.38%
Aug 202671.7%12%6.5%4.3%2.9%2.4%0.31%
Sep 202670.2%11.8%7.7%4.2%3.5%2.3%0.37%

How has the Boston Dynamics and KUKA comparison changed over the last 12 months?

3 findings
  • Boston Dynamics was ahead of KUKA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boston Dynamics’ share of searches among robotics brands worldwide moved from 11.6% to 11.8%, and its estimated monthly branded searches moved from 113K to 92.1K.
  • Across the 12 months ending September 2026, KUKA’s share of searches among robotics brands worldwide held steady at 4.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for robotics brands worldwide in September 2026?

2 changes

  1. Boston Dynamics’ share of searches among robotics brands worldwide has lost ground for 3 months in a row, from 14.1% to 11.8% in September 2026.

  2. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boston Dynamics’ and KUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boston Dynamics

2 branded search terms

  • boston dynamics
  • bostondynamics

KUKA

1 branded search term

  • kuka robots

How the Brand Demand Index is measured

Other head-to-heads among robotics brands

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