Brandwave

FANUC vs KUKA:Which is more popular by branded search?

In August 2026, KUKA had more branded searches than FANUC among robotics brands worldwide. KUKA was estimated to have 33.1K branded searches compared to FANUC’s 18.1K, and held a 4.6% Share of Search versus FANUC’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among robotics brands worldwide in August 2026Which is more popular in search, FANUC or KUKA?
FANUC2.5%18.1K searches
vs
KUKA4.6%33.1K searches

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Which is more popular in search, FANUC or KUKA?

Compare the robotics brands teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FANUC and KUKA among robotics brands worldwide, by month

Share of Search by month for KUKA, FANUC. The figures are in the table below the chart.

View monthly share of search table
MonthABBBoston DynamicsKUKAUniversal RobotsFANUCDoosan
Oct 202576.3%12.5%4.6%3.8%2.5%0.33%
Nov 202573.5%14.7%5.4%3.6%2.4%0.39%
Dec 202576.8%12.6%4.6%3.1%2.5%0.34%
Jan 202662.4%27.9%3.8%3.1%2.5%0.33%
Feb 202671.8%17.6%4.3%3.5%2.4%0.38%
Mar 202673.1%14.6%5.4%3.6%2.9%0.39%
Apr 202676.3%12.5%4.6%3.8%2.5%0.33%
May 202674.2%14.8%4.5%3.7%2.4%0.39%
Jun 202674.6%14.9%4.5%3%2.5%0.49%
Jul 202677.2%12.7%4.6%2.5%2.5%0.41%
Aug 202676.8%12.6%4.6%3.1%2.5%0.34%
Sep 2026——————

How has the FANUC and KUKA comparison changed over the last 12 months?

  • KUKA was ahead of FANUC in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, FANUC’s estimated Share of Search among robotics brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, KUKA’s estimated Share of Search among robotics brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for robotics brands worldwide in August 2026?

  1. In August 2026, Universal Robots overtook FANUC to rank 4th among robotics brands worldwide, at 3.1%.

  2. Estimated monthly branded searches for FANUC worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  3. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using FANUC’s and KUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FANUC

1 branded search term

  • fanuc robotics

KUKA

1 branded search term

  • kuka robots

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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