ABB vs Rockwell Automation:Which is more popular by branded search?
In August 2026, ABB had more branded searches than Rockwell Automation among industrial automation platforms worldwide. ABB was estimated to have 550K branded searches compared to Rockwell Automation’s 110K, and held a 22.6% Share of Search versus Rockwell Automation’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ABB or Rockwell Automation?
Compare the platforms that automate factories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABB, Rockwell Automation. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | ABB | Schneider Electric | Rockwell Automation | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 26.4% | 21.5% | 4.3% | 0.01% |
| Nov 2025 | 55.3% | 20.3% | 20.3% | 4.1% | 0.01% |
| Dec 2025 | 52.8% | 23.8% | 19.5% | 3.9% | <0.01% |
| Jan 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| Feb 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Mar 2026 | 47.8% | 21.5% | 26.4% | 4.3% | 0.01% |
| Apr 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| May 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jun 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jul 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Aug 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the ABB and Rockwell Automation comparison changed over the last 12 months?
3 findings
- ABB was ahead of Rockwell Automation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide moved from 26.4% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Rockwell Automation’s estimated Share of Search among industrial automation platforms worldwide moved from 4.3% to 4.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for industrial automation platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABB’s and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABB
1 branded search term
- abb
Rockwell Automation
1 branded search term
- rockwell automation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.