Brandwave

Beckhoff vs Siemens:Which is searched more?

In September 2026, Siemens had more branded searches than Beckhoff among industrial automation platforms worldwide. Siemens had about 1.2 million branded searches, while Beckhoff had 49,500. Siemens made up 39.2% of all industrial automation platform searches we track, and Beckhoff accounted for 1.6%. These are worldwide searches for English-language branded terms.

Share of searches among industrial automation platforms worldwide in September 2026Is Beckhoff or Siemens more popular in search?
Beckhoff1.6%49.5K searches
vs
Siemens39.2%1.2M searches

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Is Beckhoff or Siemens more popular in search?

Compare the platforms that automate factories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beckhoff and Siemens among industrial automation platforms worldwide, by month

Share of searches by month for Siemens, Beckhoff. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBHoneywellRockwell AutomationBeckhoffCODESYSIgnition
Oct 202537.9%17.1%20.9%17.1%3.4%1.9%1.3%0.56%
Nov 202544.4%16.3%16.3%16.3%3.3%1.8%1.2%0.53%
Dec 202542.7%15.7%19.2%15.7%3.2%1.7%1.2%0.51%
Jan 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Feb 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Mar 202637.8%20.9%17.1%17.1%3.4%1.9%1.3%0.63%
Apr 202640.7%18.3%18.3%15%3.7%2%1.3%0.67%
May 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Jun 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Jul 202640.9%18.5%18.5%15.1%3.7%1.7%1.1%0.6%
Aug 202641%18.5%18.5%15.1%3.7%1.4%1.4%0.6%
Sep 202639.2%21.6%17.7%14.5%3.5%1.6%1.3%0.65%

How has the Beckhoff and Siemens comparison changed over the last 12 months?

3 findings

How did search popularity change for industrial automation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Siemens lost share of searches among industrial automation platforms worldwide, from 41% to 39.2%.

  2. Estimated monthly branded searches for Beckhoff worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beckhoff’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beckhoff

1 branded search term

  • beckhoff

Siemens

1 branded search term

  • siemens

How the Brand Demand Index is measured

Other head-to-heads among industrial automation platforms

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