ABB vs Siemens:Which is searched more?
In September 2026, Siemens had more branded searches than ABB among industrial automation platforms worldwide. Siemens had about 1.2 million branded searches, while ABB had 550,000. Siemens made up 39.2% of all industrial automation platform searches we track, and ABB accounted for 17.7%. These are worldwide searches for English-language branded terms.
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Is ABB or Siemens more popular in search?
Compare the platforms that automate factories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Siemens, ABB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Honeywell | Rockwell Automation | Beckhoff | CODESYS | Ignition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 17.1% | 20.9% | 17.1% | 3.4% | 1.9% | 1.3% | 0.56% |
| Nov 2025 | 44.4% | 16.3% | 16.3% | 16.3% | 3.3% | 1.8% | 1.2% | 0.53% |
| Dec 2025 | 42.7% | 15.7% | 19.2% | 15.7% | 3.2% | 1.7% | 1.2% | 0.51% |
| Jan 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Feb 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Mar 2026 | 37.8% | 20.9% | 17.1% | 17.1% | 3.4% | 1.9% | 1.3% | 0.63% |
| Apr 2026 | 40.7% | 18.3% | 18.3% | 15% | 3.7% | 2% | 1.3% | 0.67% |
| May 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Jun 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Jul 2026 | 40.9% | 18.5% | 18.5% | 15.1% | 3.7% | 1.7% | 1.1% | 0.6% |
| Aug 2026 | 41% | 18.5% | 18.5% | 15.1% | 3.7% | 1.4% | 1.4% | 0.6% |
| Sep 2026 | 39.2% | 21.6% | 17.7% | 14.5% | 3.5% | 1.6% | 1.3% | 0.65% |
How has the ABB and Siemens comparison changed over the last 12 months?
3 findings
- Siemens was ahead of ABB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABB’s share of searches among industrial automation platforms worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Siemens’ share of searches among industrial automation platforms worldwide moved from 37.9% to 39.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for industrial automation platforms worldwide in September 2026?
3 changes
In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 21.6% of the searches.
In September 2026, Siemens lost share of searches among industrial automation platforms worldwide, from 41% to 39.2%.
In September 2026, ABB lost share of searches among industrial automation platforms worldwide, from 18.5% to 17.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ABB’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among industrial automation platforms
- Siemens vs Schneider Electric: compare search popularity
Siemens vs Honeywell: compare search popularity
Siemens vs Rockwell Automation: compare search popularity- Schneider Electric vs ABB: compare search popularity
- Schneider Electric vs Honeywell: compare search popularity
- Schneider Electric vs Rockwell Automation: compare search popularity
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