Rockwell Automation vs Schneider Electric:Which is more popular?
In September 2026, Schneider Electric had more branded searches than Rockwell Automation among industrial automation platforms worldwide. Schneider Electric had about 673,000 branded searches, while Rockwell Automation had 110,000. Schneider Electric made up 21.6% of all industrial automation platform searches we track, and Rockwell Automation accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about industrial automation platforms, Rockwell Automation appeared in all five answers and Schneider Electric in four. Rockwell Automation was mentioned before Schneider Electric in every answer.
Who do people search for more?
Schneider Electric, about 6 searches for every 1 for Rockwell Automation
Who does AI mention more?
Rockwell Automation, mentioned in every answer we collected
Who does AI recommend more?
Rockwell Automation, named ahead of Schneider Electric in every answer
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Top industrial automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rockwell Automation appeared in all five answers. Schneider Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rockwell Automation was listed before Schneider Electric in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Siemens1st- Rockwell Automation2nd
- Schneider Electric3rd
Beckhoff4th
Ignition5th
CODESYS6th
Honeywell7th
ABB8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siemens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beckhoff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CODESYS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about industrial automation platforms
5 answers
Asked ChatGPT
“Which industrial automation platform should I use?”
Asked ChatGPT
“What are the best industrial automation platforms?”
Asked ChatGPT
“What's the best industrial automation platform for a factory?”
Searched Google, AI Overview
“industrial automation platforms”
Searched Google, AI Overview
“factory automation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rockwell Automation or Schneider Electric more popular in search?
This chart shows how often people search Google for Rockwell Automation and Schneider Electric by name. Each line represents a brand's share of searches for all eight industrial automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Schneider Electric, Rockwell Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Honeywell | Rockwell Automation | Beckhoff | CODESYS | Ignition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 17.1% | 20.9% | 17.1% | 3.4% | 1.9% | 1.3% | 0.56% |
| Nov 2025 | 44.4% | 16.3% | 16.3% | 16.3% | 3.3% | 1.8% | 1.2% | 0.53% |
| Dec 2025 | 42.7% | 15.7% | 19.2% | 15.7% | 3.2% | 1.7% | 1.2% | 0.51% |
| Jan 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Feb 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Mar 2026 | 37.8% | 20.9% | 17.1% | 17.1% | 3.4% | 1.9% | 1.3% | 0.63% |
| Apr 2026 | 40.7% | 18.3% | 18.3% | 15% | 3.7% | 2% | 1.3% | 0.67% |
| May 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Jun 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Jul 2026 | 40.9% | 18.5% | 18.5% | 15.1% | 3.7% | 1.7% | 1.1% | 0.6% |
| Aug 2026 | 41% | 18.5% | 18.5% | 15.1% | 3.7% | 1.4% | 1.4% | 0.6% |
| Sep 2026 | 39.2% | 21.6% | 17.7% | 14.5% | 3.5% | 1.6% | 1.3% | 0.65% |
How has the Rockwell Automation and Schneider Electric comparison changed over the last 12 months?
3 findings
- Schneider Electric was ahead of Rockwell Automation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among industrial automation platforms worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Schneider Electric’s share of searches among industrial automation platforms worldwide moved from 17.1% to 21.6%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for industrial automation platforms worldwide in September 2026?
1 change
In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 21.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rockwell Automation’s and Schneider Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rockwell Automation
1 branded search term
- rockwell automation
Schneider Electric
1 branded search term
- schneider-electric
Other head-to-heads among industrial automation platforms
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