How popular isABB in search?
In August 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 11 months. ABB holds 22.6% estimated Share of Search among industrial automation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Siemens50.2%
ABB22.6%
Schneider Electric22.6%
- Rockwell Automation4.5%
Honeywell0.01%
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Which industrial automation platforms compete with ABB?
Share of Search by month for Siemens, ABB, Schneider Electric, Rockwell Automation. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | ABB | Schneider Electric | Rockwell Automation | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 26.4% | 21.5% | 4.3% | 0.01% |
| Nov 2025 | 55.3% | 20.3% | 20.3% | 4.1% | 0.01% |
| Dec 2025 | 52.8% | 23.8% | 19.5% | 3.9% | <0.01% |
| Jan 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| Feb 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Mar 2026 | 47.8% | 21.5% | 26.4% | 4.3% | 0.01% |
| Apr 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| May 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jun 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jul 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Aug 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.2M | 0% | 0 points | |
| 2, held 2nd | 22.6% | 550K | 0% | 0 points | |
| 3, held 3rd | 22.6% | 550K | 0% | 0 points | |
| 4, held 4th | 4.5% | 110K | 0% | 0 points | |
| 5, held 5th | 0.01% | 260 | -18.8% | 0 points |
1.Siemens
50.2%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
2.
22.6%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
22.6%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between ABB and its closest rivals
How has branded search demand for ABB changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide decreased from 26.4% to 22.6%.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide peaked at 26.4% in October 2025 and was lowest at 20.3% in November 2025.
How did search popularity change for industrial automation platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
Where does ABB compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Industrial automation platforms | 2nd of 5 | 22.6% | Shown above |
| Robotics brands | 1st of 6 | 76.8% | Show ranking |
How is ABB measured?
Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- abb
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