ABB vs Generac:Which is more popular?
In September 2026, ABB had more branded searches than Generac among transfer switch brands worldwide. ABB had about 550,000 branded searches, while Generac had 4,400. ABB made up 42.6% of all transfer switch brand searches we track, and Generac accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about transfer switch brands, Generac appeared in all five answers and ABB in two. Generac was mentioned before ABB in every answer.
Who do people search for more?
ABB, about 125 searches for every 1 for Generac
Who does AI mention more?
Generac, mentioned in every answer we collected
Who does AI recommend more?
Generac, named ahead of ABB in every answer
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Top transfer switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Generac appeared in all five answers. ABB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Generac was listed before ABB in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Reliance Controls1st
- Generac2nd
Eaton3rd- ABB4th
Kohler–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transfer switch brands
5 answers
Asked ChatGPT
“Which transfer switch brand should I buy?”
Asked ChatGPT
“What are the best transfer switch brands?”
Asked ChatGPT
“What's the best transfer switch brand for a backup generator?”
Searched Google, AI Overview
“generator transfer switch”
Searched Google, AI Overview
“automatic transfer switch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ABB or Generac more popular in search?
This chart shows how often people search Google for ABB and Generac by name. Each line represents a brand's share of searches for all five transfer switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ABB, Generac. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Eaton | Kohler | Generac | Reliance Controls |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 26% | 26% | 0.25% | 0.07% |
| Nov 2025 | 42.6% | 28.5% | 28.5% | 0.28% | 0.08% |
| Dec 2025 | 47.6% | 26% | 26% | 0.31% | 0.09% |
| Jan 2026 | 42.4% | 28.4% | 28.4% | 0.63% | 0.12% |
| Feb 2026 | 39.1% | 39.1% | 21.4% | 0.31% | 0.07% |
| Mar 2026 | 40% | 32.7% | 26.8% | 0.39% | 0.07% |
| Apr 2026 | 42.6% | 28.5% | 28.5% | 0.28% | 0.07% |
| May 2026 | 45% | 30.1% | 24.6% | 0.24% | 0.07% |
| Jun 2026 | 45% | 30.1% | 24.6% | 0.24% | 0.07% |
| Jul 2026 | 44.9% | 30.1% | 24.6% | 0.36% | 0.08% |
| Aug 2026 | 42.6% | 28.5% | 28.5% | 0.34% | 0.08% |
| Sep 2026 | 42.6% | 28.5% | 28.5% | 0.34% | 0.08% |
How has the ABB and Generac comparison changed over the last 12 months?
3 findings
- ABB was ahead of Generac in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABB’s share of searches among transfer switch brands worldwide moved from 47.6% to 42.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Generac’s share of searches among transfer switch brands worldwide moved from 0.25% to 0.34%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for transfer switch brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ABB’s and Generac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among transfer switch brands
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