Brandwave

How popular isABB?

In September 2026, people searched for ABB by name about 550,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 42.6% of all global transfer switch brand searches, placing ABB first out of five brands. When we asked both ChatGPT and Google AI Overviews about transfer switch brands, ABB appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

ABB is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. ABBShare of searches 42.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. EatonShare of searches 28.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. KohlerShare of searches 28.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GeneracShare of searches 0.34%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Reliance ControlsShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top transfer switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ABB is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reliance Controls1st
  2. Generac2nd
  3. Eaton3rd
  4. ABB4th
  5. Kohler–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transfer switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which transfer switch brands compete with ABB?

ABB against transfer switch brands worldwide, by month

Share of searches by month for ABB, Eaton, Kohler. The figures are in the table below the chart.

View monthly share of searches table
MonthABBEatonKohlerGeneracReliance Controls
Oct 202547.6%26%26%0.25%0.07%
Nov 202542.6%28.5%28.5%0.28%0.08%
Dec 202547.6%26%26%0.31%0.09%
Jan 202642.4%28.4%28.4%0.63%0.12%
Feb 202639.1%39.1%21.4%0.31%0.07%
Mar 202640%32.7%26.8%0.39%0.07%
Apr 202642.6%28.5%28.5%0.28%0.07%
May 202645%30.1%24.6%0.24%0.07%
Jun 202645%30.1%24.6%0.24%0.07%
Jul 202644.9%30.1%24.6%0.36%0.08%
Aug 202642.6%28.5%28.5%0.34%0.08%
Sep 202642.6%28.5%28.5%0.34%0.08%

  1. 1.ABB

    42.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Eaton

    28.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kohler

    28.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Generac

    0.34%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Reliance Controls

    0.08%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ABB and its closest rivals

Every comparison with ABB

35 comparisons

How has branded search demand for ABB changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, ABB’s share of searches among transfer switch brands worldwide decreased from 47.6% to 42.6%.
  • Across the 12 months ending September 2026, ABB’s share of searches among transfer switch brands worldwide peaked at 47.6% in October 2025 and was lowest at 39.1% in February 2026.

How did search popularity change for transfer switch brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Generac worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are ABB’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • abb
  • abb gas analyzer

Do you work for ABB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ABB compete?

ABB is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Industrial automation platforms3rd of 817.7%Show ranking
VFD drives brands3rd of 819.2%Show ranking
Medium voltage switchgear brands3rd of 419.6%Show ranking
Electrical accessory brands2nd of 1029.3%Show ranking
Gas analyzer brands5th of 70.01%Show ranking
Transfer switch brands1st of 542.6%Shown above
Robot arm brands2nd of 543.1%Show ranking
Robotics brands1st of 770.2%Show ranking
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