Brandwave

ABB vs Eaton:Which is searched more?

In September 2026, ABB had more branded searches than Eaton among medium voltage switchgear brands worldwide. ABB was estimated to have 550K branded searches compared to Eaton’s 368K, and held a 19.6% Share of Search versus Eaton’s 13.1%. These are worldwide searches for English-language branded terms.

Share of Search among medium voltage switchgear brands worldwide in September 2026Which is more popular in search, ABB or Eaton?
ABB19.6%550K searches
vs
Eaton13.1%368K searches

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Which is more popular in search, ABB or Eaton?

Compare the medium voltage switchgear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ABB and Eaton among medium voltage switchgear brands worldwide, by month

Share of Search by month for ABB, Eaton. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensSchneider ElectricABBEaton
Oct 202543.4%19.6%23.9%13.1%
Nov 202550.5%18.5%18.5%12.4%
Dec 202548.4%17.9%21.8%11.9%
Jan 202645.4%20.5%20.5%13.7%
Feb 202642.5%19.2%19.2%19.2%
Mar 202642.2%23.3%19%15.6%
Apr 202645.4%20.5%20.5%13.7%
May 202645.4%20.5%20.5%13.7%
Jun 202645.4%20.5%20.5%13.7%
Jul 202645.4%20.5%20.5%13.7%
Aug 202645.4%20.5%20.5%13.7%
Sep 202643.4%23.9%19.6%13.1%

How has the ABB and Eaton comparison changed over the last 12 months?

  • ABB was ahead of Eaton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among medium voltage switchgear brands worldwide moved from 23.9% to 19.6%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Eaton’s estimated Share of Search among medium voltage switchgear brands worldwide held steady at 13.1%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for medium voltage switchgear brands worldwide in September 2026?

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among medium voltage switchgear brands worldwide, with 23.9% estimated Share of Search.

  2. In September 2026, ABB lost estimated Share of Search among medium voltage switchgear brands worldwide, from 20.5% to 19.6%.

  3. In September 2026, Eaton lost estimated Share of Search among medium voltage switchgear brands worldwide, from 13.7% to 13.1%.

Other head-to-heads among medium voltage switchgear brands

How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Eaton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

Eaton

1 branded search term

  • eaton

How the Brand Demand Index is measured

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