How popular isEaton in search?
In September 2026, there were an estimated 368K branded searches for Eaton worldwide which held steady over the last 12 months. Eaton holds 49.7% estimated Share of Search among transfer switch brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which transfer switch brands compete with Eaton?
Share of Search by month for Eaton, Kohler. The figures are in the table below the chart.
View monthly share of search table
| Month | Eaton | Kohler | Generac |
|---|---|---|---|
| Oct 2025 | 49.8% | 49.8% | 0.49% |
| Nov 2025 | 49.8% | 49.8% | 0.49% |
| Dec 2025 | 49.7% | 49.7% | 0.59% |
| Jan 2026 | 49.5% | 49.5% | 1.1% |
| Feb 2026 | 64.3% | 35.2% | 0.51% |
| Mar 2026 | 54.7% | 44.7% | 0.66% |
| Apr 2026 | 49.8% | 49.8% | 0.49% |
| May 2026 | 54.8% | 44.8% | 0.43% |
| Jun 2026 | 54.8% | 44.8% | 0.43% |
| Jul 2026 | 54.6% | 44.7% | 0.65% |
| Aug 2026 | 49.7% | 49.7% | 0.59% |
| Sep 2026 | 49.7% | 49.7% | 0.59% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 368K | 0% | 0 points | |
| 2, held 2nd | 49.7% | 368K | 0% | 0 points | |
| 3, held 3rd | 0.59% | 4.4K | 0% | 0 points |
Compare search popularity between Eaton and its closest rivals
How has branded search demand for Eaton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Eaton worldwide held steady at 368K.
- Across the 12 months ending September 2026, Eaton’s estimated Share of Search among transfer switch brands worldwide peaked at 64.3% in February 2026 and was lowest at 49.5% in January 2026.
How did search popularity change for transfer switch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Generac worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Where does Eaton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Medium voltage switchgear brands | 4th of 4 | 13.1% | Show ranking |
| Extension lead brands | 2nd of 6 | 18.8% | Show ranking |
| Transfer switch brands | 1st of 3 | 49.7% | Shown above |
How is Eaton measured?
Brandwave collects information about searches that people make online using Eaton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- eaton
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Is Eaton your brand?
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