Brandwave

How popular isEaton?

In October 2026, people searched for Eaton by name about 383,000 times worldwide, about the same as the previous year. These searches made up 8.1% of all global UPS brand searches, placing Eaton third out of eight brands. When we asked both ChatGPT and Google AI Overviews about UPS brands, Eaton appeared in one of the four answers and was the third most recommended of the eight.

Search and AI answers in October 2026

Eaton is the third most searched of 8 competitors and the third most recommended in the AI answers we collected.

  1. APCShare of searches 45.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. CyberPowerShare of searches 36.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. EatonShare of searches 8.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. VertivShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Tripp LiteShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top UPS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eaton was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Eaton is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APC1st
  2. CyberPower2nd
  3. Eaton3rd
  4. Vertiv–
  5. Tripp Lite–
  6. EcoFlow–
  7. GoldenMate–
  8. BLUETTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CyberPower4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vertiv0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tripp Lite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EcoFlow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoldenMate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BLUETTI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about UPS brands

4 answers

  • Asked ChatGPT

    “What's the best UPS for a home computer?”

    1. 1CyberPower
    2. 2APC

  • Asked ChatGPT

    “Which UPS battery backup brand is most reliable?”

    1. 1APC
    2. 2Eaton
    3. 3CyberPower

  • Asked ChatGPT

    “What UPS should I buy for my home network?”

    1. 1CyberPower
    2. 2APC

  • Searched Google, AI Overview

    “ups for computer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “ups battery backup”

    1. 1APC
    2. 2CyberPower

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Eaton compared with other UPS brands worldwide?

Eaton against UPS brands worldwide, by month

Share of searches by month for APC, CyberPower, Eaton, Vertiv. The figures are in the table below the chart.

View monthly share of searches table
MonthAPCCyberPowerEatonVertivTripp LiteEcoFlowGoldenMateBLUETTI
Nov 202539.6%43.4%8.5%4.6%1.7%1.1%0.75%0.42%
Dec 202540.6%43.4%8.5%3.7%1.7%0.92%0.92%0.28%
Jan 202640.7%42.3%8.3%4.6%1.6%1.1%1.1%0.33%
Feb 202643.2%39.5%9.1%4.9%1.5%0.8%0.8%0.29%
Mar 202644.5%37%9.4%5%1.8%1%1%0.3%
Apr 202645.6%37.9%7.8%5.1%1.6%1%0.65%0.31%
May 202644.1%37.7%9.5%5.1%1.5%1%0.64%0.31%
Jun 202644%37.6%9.5%5.3%1.5%1%0.83%0.25%
Jul 202644.4%37%9.3%5.2%1.8%1%1%0.3%
Aug 202643.2%40.4%7.6%5%1.5%1%1%0.3%
Sep 202645.8%36.9%8.1%5.3%1.6%1.1%0.87%0.32%
Oct 202645.6%36.8%8.1%5.3%1.9%1.3%0.67%0.39%

  1. 1.APC

    45.6%

    Held 1st. 68.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.CyberPower

    36.8%

    Held 2nd. 55.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Eaton

    8.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Vertiv

    5.3%

    Held 4th. 7.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tripp Lite

    1.9%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

  6. 6.EcoFlow

    1.3%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  7. 7.GoldenMate

    0.67%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  8. 8.BLUETTI

    0.39%

    Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

Eaton, APC and 4 other brands sell other things too, so only their searches that name this product count here, like “eaton ups”.

Compare popularity between Eaton and its closest rivals

Every comparison with Eaton

13 comparisons

How has branded search demand for Eaton changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Eaton worldwide held steady, from 386K to 383K.
  • Across the 12 months ending October 2026, Eaton’s share of searches among UPS brands worldwide peaked at 9.5% in May 2026 and was lowest at 7.6% in August 2026.

How did search popularity change for UPS brands worldwide in October 2026?

4 changes

  1. Estimated monthly branded searches for CyberPower worldwide fell 26.6% over 12 measured months, from 75.3K to 55.3K in October 2026.

  2. Estimated monthly branded searches for GoldenMate worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

  3. Estimated monthly branded searches for Eaton worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

  4. Estimated monthly branded searches for BLUETTI worldwide fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Eaton’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Eaton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eaton
  • eaton switchgear
  • eaton transfer switch
  • eaton ups

Do you work for Eaton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Eaton compete?

Eaton is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
UPS brands3rd of 88.1%Shown above
Transfer switch brands2nd of 516.1%Show ranking
Medium voltage switchgear brands4th of 414.7%Show ranking
Creator with pink hair and a pink jacket

Is Eaton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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