Brandwave

Eaton vs Reliance Controls:Which is more popular?

In September 2026, Eaton had more branded searches than Reliance Controls among transfer switch brands worldwide. Eaton had about 368,000 branded searches, while Reliance Controls had 1,000. Eaton made up 28.5% of all transfer switch brand searches we track, and Reliance Controls accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about transfer switch brands, Reliance Controls appeared in four of the five answers and Eaton in two. Reliance Controls was mentioned before Eaton in every answer.

Among transfer switch brands worldwide in September 2026

Who do people search for more?

Eaton, about 368 searches for every 1 for Reliance Controls

Eaton 368K searchesReliance Controls 1K searches

Who does AI mention more?

Reliance Controls, mentioned in 4 of 5 answers, Eaton in 2

Reliance Controls in 4 of 5Eaton in 2 of 5

Who does AI recommend more?

Reliance Controls, named ahead of Eaton in every answer

Reliance Controls first in 4Eaton never first

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Top transfer switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reliance Controls was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eaton was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reliance Controls was listed before Eaton in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reliance Controls1st
  2. Generac2nd
  3. Eaton3rd
  4. ABB4th
  5. Kohler–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transfer switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eaton or Reliance Controls more popular in search?

This chart shows how often people search Google for Eaton and Reliance Controls by name. Each line represents a brand's share of searches for all five transfer switch brands we track, month by month, from English-language searches worldwide.

Eaton and Reliance Controls among transfer switch brands worldwide, by month

Share of searches by month for Eaton, Reliance Controls. The figures are in the table below the chart.

View monthly share of searches table
MonthABBEatonKohlerGeneracReliance Controls
Oct 202547.6%26%26%0.25%0.07%
Nov 202542.6%28.5%28.5%0.28%0.08%
Dec 202547.6%26%26%0.31%0.09%
Jan 202642.4%28.4%28.4%0.63%0.12%
Feb 202639.1%39.1%21.4%0.31%0.07%
Mar 202640%32.7%26.8%0.39%0.07%
Apr 202642.6%28.5%28.5%0.28%0.07%
May 202645%30.1%24.6%0.24%0.07%
Jun 202645%30.1%24.6%0.24%0.07%
Jul 202644.9%30.1%24.6%0.36%0.08%
Aug 202642.6%28.5%28.5%0.34%0.08%
Sep 202642.6%28.5%28.5%0.34%0.08%

How has the Eaton and Reliance Controls comparison changed over the last 12 months?

3 findings

How did search popularity change for transfer switch brands worldwide in September 2026?

0 changes

Neither Eaton nor Reliance Controls moved beyond provider rounding among transfer switch brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eaton’s and Reliance Controls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eaton

1 branded search term

  • eaton

Reliance Controls

1 branded search term

  • reliance controls

How the Brand Demand Index is measured

Other head-to-heads among transfer switch brands

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