Brandwave

ABB vs Kohler:Which is more popular?

In September 2026, ABB had more branded searches than Kohler among transfer switch brands worldwide. ABB had about 550,000 branded searches, while Kohler had 368,000. ABB made up 42.6% of all transfer switch brand searches we track, and Kohler accounted for 28.5%. When we asked ChatGPT and Google AI Overviews about transfer switch brands, ABB appeared in two of the five answers and Kohler in none.

Among transfer switch brands worldwide in September 2026

Who do people search for more?

ABB, about 49% more searches than Kohler

ABB 550K searchesKohler 368K searches

Who does AI mention more?

ABB, mentioned in 2 of 5 answers, Kohler in 0

ABB in 2 of 5Kohler in 0 of 5

Who does AI recommend more?

ABB, the only one of the two named

ABB first in 2Kohler never named

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Top transfer switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reliance Controls1st
  2. Generac2nd
  3. Eaton3rd
  4. ABB4th
  5. Kohler–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transfer switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ABB or Kohler more popular in search?

This chart shows how often people search Google for ABB and Kohler by name. Each line represents a brand's share of searches for all five transfer switch brands we track, month by month, from English-language searches worldwide.

ABB and Kohler among transfer switch brands worldwide, by month

Share of searches by month for ABB, Kohler. The figures are in the table below the chart.

View monthly share of searches table
MonthABBEatonKohlerGeneracReliance Controls
Oct 202547.6%26%26%0.25%0.07%
Nov 202542.6%28.5%28.5%0.28%0.08%
Dec 202547.6%26%26%0.31%0.09%
Jan 202642.4%28.4%28.4%0.63%0.12%
Feb 202639.1%39.1%21.4%0.31%0.07%
Mar 202640%32.7%26.8%0.39%0.07%
Apr 202642.6%28.5%28.5%0.28%0.07%
May 202645%30.1%24.6%0.24%0.07%
Jun 202645%30.1%24.6%0.24%0.07%
Jul 202644.9%30.1%24.6%0.36%0.08%
Aug 202642.6%28.5%28.5%0.34%0.08%
Sep 202642.6%28.5%28.5%0.34%0.08%

How has the ABB and Kohler comparison changed over the last 12 months?

3 findings
  • ABB was ahead of Kohler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s share of searches among transfer switch brands worldwide moved from 47.6% to 42.6%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Kohler’s share of searches among transfer switch brands worldwide moved from 26% to 28.5%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for transfer switch brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABB’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

Kohler

1 branded search term

  • kohler

How the Brand Demand Index is measured

Other head-to-heads among transfer switch brands

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