Brandwave

ABB vs Eaton:Which is more popular?

In September 2026, ABB had more branded searches than Eaton among transfer switch brands worldwide. ABB had about 550,000 branded searches, while Eaton had 368,000. ABB made up 42.6% of all transfer switch brand searches we track, and Eaton accounted for 28.5%. When we asked ChatGPT and Google AI Overviews about transfer switch brands, ABB and Eaton each appeared in two of the five answers. Eaton was mentioned before ABB in two out of three answers that named either.

Among transfer switch brands worldwide in September 2026

Who do people search for more?

ABB, about 49% more searches than Eaton

ABB 550K searchesEaton 368K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ABB in 2 of 5Eaton in 2 of 5

Who does AI recommend more?

Eaton, named ahead of ABB in 2 of 3 answers

Eaton first in 2ABB first in 1

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Top transfer switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABB and Eaton were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eaton was listed before ABB in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reliance Controls1st
  2. Generac2nd
  3. Eaton3rd
  4. ABB4th
  5. Kohler–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transfer switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ABB or Eaton more popular in search?

This chart shows how often people search Google for ABB and Eaton by name. Each line represents a brand's share of searches for all five transfer switch brands we track, month by month, from English-language searches worldwide.

ABB and Eaton among transfer switch brands worldwide, by month

Share of searches by month for ABB, Eaton. The figures are in the table below the chart.

View monthly share of searches table
MonthABBEatonKohlerGeneracReliance Controls
Oct 202547.6%26%26%0.25%0.07%
Nov 202542.6%28.5%28.5%0.28%0.08%
Dec 202547.6%26%26%0.31%0.09%
Jan 202642.4%28.4%28.4%0.63%0.12%
Feb 202639.1%39.1%21.4%0.31%0.07%
Mar 202640%32.7%26.8%0.39%0.07%
Apr 202642.6%28.5%28.5%0.28%0.07%
May 202645%30.1%24.6%0.24%0.07%
Jun 202645%30.1%24.6%0.24%0.07%
Jul 202644.9%30.1%24.6%0.36%0.08%
Aug 202642.6%28.5%28.5%0.34%0.08%
Sep 202642.6%28.5%28.5%0.34%0.08%

How has the ABB and Eaton comparison changed over the last 12 months?

3 findings
  • ABB was ahead of Eaton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s share of searches among transfer switch brands worldwide moved from 47.6% to 42.6%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Eaton’s share of searches among transfer switch brands worldwide moved from 26% to 28.5%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for transfer switch brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABB’s and Eaton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

Eaton

1 branded search term

  • eaton

How the Brand Demand Index is measured

Other head-to-heads among transfer switch brands

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