Brandwave

How popular isKohler in search?

In September 2026, there were an estimated 368K branded searches for Kohler worldwide which held steady over the last 12 months. Kohler holds 49.7% estimated Share of Search among transfer switch brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Eaton49.7%
  2. Kohler49.7%
  3. Generac0.59%
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Which transfer switch brands compete with Kohler?

Kohler against transfer switch brands worldwide, by month

Share of Search by month for Eaton, Kohler. The figures are in the table below the chart.

View monthly share of search table
MonthEatonKohlerGenerac
Oct 202549.8%49.8%0.49%
Nov 202549.8%49.8%0.49%
Dec 202549.7%49.7%0.59%
Jan 202649.5%49.5%1.1%
Feb 202664.3%35.2%0.51%
Mar 202654.7%44.7%0.66%
Apr 202649.8%49.8%0.49%
May 202654.8%44.8%0.43%
Jun 202654.8%44.8%0.43%
Jul 202654.6%44.7%0.65%
Aug 202649.7%49.7%0.59%
Sep 202649.7%49.7%0.59%
  1. 1.Eaton

    49.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kohler

    49.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Generac

    0.59%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kohler and its closest rivals

How has branded search demand for Kohler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among transfer switch brands worldwide peaked at 49.8% in October 2025 and was lowest at 35.2% in February 2026.

How did search popularity change for transfer switch brands worldwide in September 2026?

  1. Estimated monthly branded searches for Generac worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

Where does Kohler compete?

Kohler is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower brands1st of 548.3%Show ranking
Tapware brands1st of 548.3%Show ranking
Transfer switch brands2nd of 349.7%Shown above
Hand shower brands1st of 350.1%Show ranking
Toilet brands1st of 562.4%Show ranking
Toilet seat brands1st of 669.2%Show ranking

How is Kohler measured?

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kohler

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How the Brand Demand Index is measured

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Is Kohler your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.