Brandwave

Transfer switch brands:Which are searched most?

Eaton and Kohler share the highest estimated Share of Search among transfer switch brands worldwide, at 42.3% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Eaton42.3%
  2. Kohler42.3%
  3. Generac15.5%

Follow transfer switch brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the transfer switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among transfer switch brands worldwide, by month

Share of Search by month for Eaton, Kohler, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthEatonKohlerGenerac
Oct 202542.3%42.3%15.5%
Nov 202543.5%43.5%13%
Dec 202542.3%42.3%15.4%
Jan 202633.3%33.3%33.3%
Feb 202655.8%30.5%13.7%
Mar 202647.2%38.6%14.2%
Apr 202644.5%44.5%10.9%
May 202648.5%39.6%11.9%
Jun 202645.8%37.4%16.8%
Jul 202644.1%36.1%19.8%
Aug 202640.8%40.8%18.3%
Sep 202642.3%42.3%15.5%

This month’s ranking, September 2026

  1. 1.Eaton

    42.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Kohler

    42.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Generac

    15.5%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among transfer switch brands worldwide?

Eaton and Kohler share the highest estimated Share of Search among transfer switch brands worldwide, at 42.3% in September 2026.

Global transfer switch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Eaton42.3%55.8%Feb 202633.3%Jan 20261st
Kohler42.3%44.5%Apr 202630.5%Feb 20262nd
Generac15.5%33.3%Jan 202610.9%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Eaton’s estimated Share of Search among transfer switch brands worldwide peaked at 55.8% in February 2026 and was lowest at 33.3% in January 2026.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among transfer switch brands worldwide peaked at 44.5% in April 2026 and was lowest at 30.5% in February 2026.
  • Across the 12 months ending September 2026, Generac’s estimated Share of Search among transfer switch brands worldwide peaked at 33.3% in January 2026 and was lowest at 10.9% in April 2026.
  • Across the 12 months ending September 2026, Eaton, Kohler and Generac held steady: their estimated Share of Search among transfer switch brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for transfer switch brands worldwide in September 2026?

  1. In September 2026, Eaton gained estimated Share of Search among transfer switch brands worldwide, from 40.8% to 42.3%.

  2. In September 2026, Kohler gained estimated Share of Search among transfer switch brands worldwide, from 40.8% to 42.3%.

  3. In September 2026, Generac lost estimated Share of Search among transfer switch brands worldwide, from 18.3% to 15.5%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.