Kohler vs Reliance Controls:Which is more popular?

Name: Kohler vs Reliance Controls: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kohler had more branded searches than Reliance Controls among transfer switch brands worldwide. Kohler had about 368,000 branded searches, while Reliance Controls had 1,000. Kohler made up 28.5% of all transfer switch brand searches we track, and Reliance Controls accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about transfer switch brands, Reliance Controls appeared in four of the five answers and Kohler in none.

Among transfer switch brands worldwide in September 2026

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Top transfer switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reliance Controls was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Generac	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Reliance Controls	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
ABB	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Eaton	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Kohler	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Generac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reliance Controls4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eaton2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kohler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transfer switch brands

5 answers

Asked ChatGPT
“Which transfer switch brand should I buy?”
1. 1Reliance Controls
2. 2Generac
3. 3ABB
Asked ChatGPT
“What are the best transfer switch brands?”
1. 1Reliance Controls
2. 2Generac
3. 3Eaton
4. 4ABB
Asked ChatGPT
“What's the best transfer switch brand for a backup generator?”
Searched Google, AI Overview
“generator transfer switch”
1. 1Reliance Controls
2. 2Generac
Searched Google, AI Overview
“automatic transfer switch”
1. 1Generac

Not named in any answer:

Kohler

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kohler or Reliance Controls more popular in search?

This chart shows how often people search Google for Kohler and Reliance Controls by name. Each line represents a brand's share of searches for all five transfer switch brands we track, month by month, from English-language searches worldwide.

Kohler and Reliance Controls among transfer switch brands worldwide, by month

Month	ABB	Eaton	Kohler	Generac	Reliance Controls
Oct 2025	47.6%	26%	26%	0.25%	0.07%
Nov 2025	42.6%	28.5%	28.5%	0.28%	0.08%
Dec 2025	47.6%	26%	26%	0.31%	0.09%
Jan 2026	42.4%	28.4%	28.4%	0.63%	0.12%
Feb 2026	39.1%	39.1%	21.4%	0.31%	0.07%
Mar 2026	40%	32.7%	26.8%	0.39%	0.07%
Apr 2026	42.6%	28.5%	28.5%	0.28%	0.07%
May 2026	45%	30.1%	24.6%	0.24%	0.07%
Jun 2026	45%	30.1%	24.6%	0.24%	0.07%
Jul 2026	44.9%	30.1%	24.6%	0.36%	0.08%
Aug 2026	42.6%	28.5%	28.5%	0.34%	0.08%
Sep 2026	42.6%	28.5%	28.5%	0.34%	0.08%

How has the Kohler and Reliance Controls comparison changed over the last 12 months?

3 findings

Kohler was ahead of Reliance Controls in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kohler’s share of searches among transfer switch brands worldwide moved from 26% to 28.5%, and its estimated monthly branded searches held steady at 368K.
Across the 12 months ending September 2026, Reliance Controls’ share of searches among transfer switch brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for transfer switch brands worldwide in September 2026?

0 changes

Neither Kohler nor Reliance Controls moved beyond provider rounding among transfer switch brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s and Reliance Controls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.