Brandwave

Toilet seat brands:Which brands are most popular in search?

In August 2026, Toto was the most searched among toilet seat brands worldwide, with an estimated 4.1M branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toto91%
  2. Kohler8.2%
  3. Bemis0.49%
  4. Wirquin0.18%
  5. Croydex0.12%
  6. Euroshowers0.01%

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Share of SearchLeaderboard

Compare the toilet seat brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toilet seat brands worldwide, by month

Share of Search by month for Toto, Kohler. The figures are in the table below the chart.

View monthly share of search table
MonthTotoKohlerBemisWirquinCroydexEuroshowers
Oct 202590.7%8.2%0.73%0.22%0.18%0.01%
Nov 202590.8%8.2%0.6%0.22%0.18%<0.01%
Dec 202592.3%6.8%0.5%0.22%0.18%<0.01%
Jan 202690.8%8.2%0.6%0.22%0.18%<0.01%
Feb 202692.3%6.8%0.5%0.22%0.15%<0.01%
Mar 202691.8%6.8%1.1%0.18%0.12%<0.01%
Apr 202692.3%6.8%0.61%0.18%0.1%<0.01%
May 202693.4%5.6%0.76%0.15%0.1%<0.01%
Jun 202693.4%5.6%0.76%0.15%0.1%<0.01%
Jul 202692.3%6.8%0.61%0.18%0.12%<0.01%
Aug 202691%8.2%0.49%0.18%0.12%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Toto

    91%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Kohler

    8.2%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  3. 3.Bemis

    0.49%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Wirquin

    0.18%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Croydex

    0.12%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Euroshowers

    0.01%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among toilet seat brands worldwide?

In August 2026, Toto was the most searched among toilet seat brands worldwide, with an estimated 4.1M branded searches and 91% estimated Share of Search within this set. Kohler is in 2nd place, 82.8 percentage points behind at 8.2% Share of Search.

Global toilet seat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toto90.7% → 91%93.4%May 202690.7%Oct 20251st
Kohler8.2%8.2%Aug 20265.6%May 20262nd
Bemis0.73% → 0.49%1.1%Mar 20260.49%Aug 20263rd
Wirquin0.22% → 0.18%0.22%Feb 20260.15%May 20264th
Croydex0.18% → 0.12%0.18%Dec 20250.1%Apr 20265th
Euroshowers0.01%0.01%Oct 2025<0.01%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet seat brands worldwide peaked at 93.4% in May 2026 and was lowest at 90.7% in October 2025.
  • Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet seat brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Toto, Kohler, Bemis, Wirquin, Croydex and Euroshowers held steady: their estimated Share of Search among toilet seat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for toilet seat brands worldwide in August 2026?

  1. In August 2026, Kohler gained estimated Share of Search among toilet seat brands worldwide, from 6.8% to 8.2%.

  2. In August 2026, Toto lost estimated Share of Search among toilet seat brands worldwide, from 92.3% to 91%.

  3. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Bemis worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Euroshowers worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  6. Estimated monthly branded searches for Wirquin worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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