How popular isToto in search?
In August 2026, there were an estimated 4.1M branded searches for Toto worldwide which held steady over the last 11 months. Toto holds 91% estimated Share of Search among toilet seat brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Toto91%
- Kohler8.2%
- Bemis0.49%
- Wirquin0.18%
- Croydex0.12%
- Euroshowers0.01%
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Which toilet seat brands compete with Toto?
Share of Search by month for Toto, Kohler. The figures are in the table below the chart.
View monthly share of search table
| Month | Toto | Kohler | Bemis | Wirquin | Croydex | Euroshowers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.7% | 8.2% | 0.73% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 90.8% | 8.2% | 0.6% | 0.22% | 0.18% | <0.01% |
| Dec 2025 | 92.3% | 6.8% | 0.5% | 0.22% | 0.18% | <0.01% |
| Jan 2026 | 90.8% | 8.2% | 0.6% | 0.22% | 0.18% | <0.01% |
| Feb 2026 | 92.3% | 6.8% | 0.5% | 0.22% | 0.15% | <0.01% |
| Mar 2026 | 91.8% | 6.8% | 1.1% | 0.18% | 0.12% | <0.01% |
| Apr 2026 | 92.3% | 6.8% | 0.61% | 0.18% | 0.1% | <0.01% |
| May 2026 | 93.4% | 5.6% | 0.76% | 0.15% | 0.1% | <0.01% |
| Jun 2026 | 93.4% | 5.6% | 0.76% | 0.15% | 0.1% | <0.01% |
| Jul 2026 | 92.3% | 6.8% | 0.61% | 0.18% | 0.12% | <0.01% |
| Aug 2026 | 91% | 8.2% | 0.49% | 0.18% | 0.12% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 4.1M | 0% | -1.3 points | |
| 2, held 2nd | 8.2% | 368K | +22.3% | +1.4 points | |
| 3, held 3rd | 0.49% | 22.2K | -18.1% | -0.1 points | |
| 4, held 4th | 0.18% | 8.1K | 0% | 0 points | |
| 5, held 5th | 0.12% | 5.4K | 0% | 0 points | |
| 6, held 6th | 0.01% | 480 | +23.1% | 0 points |
1.Toto
91%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.3 points.
2.Kohler
8.2%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
3.Bemis
0.49%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
4.Wirquin
0.18%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Croydex
0.12%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Toto and its closest rivals
How has branded search demand for Toto changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toto worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet seat brands worldwide peaked at 93.4% in May 2026 and was lowest at 90.7% in October 2025.
How did search popularity change for toilet seat brands worldwide in August 2026?
6 changes
In August 2026, Kohler gained estimated Share of Search among toilet seat brands worldwide, from 6.8% to 8.2%.
In August 2026, Toto lost estimated Share of Search among toilet seat brands worldwide, from 92.3% to 91%.
Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Bemis worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Euroshowers worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Estimated monthly branded searches for Wirquin worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Toto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toilet brands | 1st of 5 | 89.7% | Show ranking |
| Toilet seat brands | 1st of 6 | 91% | Shown above |
How is Toto measured?
Brandwave collects information about searches that people make online using Toto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toto
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Is Toto your brand?
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