Excel Dryer vs Toto:Which is searched more?

Name: Excel Dryer vs Toto: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Excel Dryer had more branded searches than Toto among hand dryer brands worldwide. Excel Dryer had about 2,300 branded searches, while Toto had 1,000. Excel Dryer made up 0.03% of all hand dryer brand searches we track, and Toto accounted for 0.01%. These are worldwide searches for English-language branded terms.

Share of searches among hand dryer brands worldwide in September 2026Is Excel Dryer or Toto more popular in search?

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Is Excel Dryer or Toto more popular in search?

Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Excel Dryer and Toto among hand dryer brands worldwide, by month

Month	Dyson	Mitsubishi	Excel Dryer	Toto
Oct 2025	64.6%	35.4%	0.04%	0.01%
Nov 2025	73.2%	26.8%	0.03%	<0.01%
Dec 2025	73.2%	26.8%	0.03%	0.02%
Jan 2026	64.6%	35.4%	0.03%	0.02%
Feb 2026	59.8%	40.1%	0.04%	0.02%
Mar 2026	59.9%	40.1%	0.04%	0.01%
Apr 2026	59.9%	40.1%	0.03%	0.01%
May 2026	59.9%	40.1%	0.04%	0.01%
Jun 2026	64.6%	35.4%	0.04%	0.02%
Jul 2026	59.9%	40%	0.04%	0.02%
Aug 2026	59.9%	40.1%	0.03%	0.02%
Sep 2026	69%	30.9%	0.03%	0.01%

How has the Excel Dryer and Toto comparison changed over the last 12 months?

3 findings

Excel Dryer was ahead of Toto in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Excel Dryer’s share of searches among hand dryer brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 2.9K to 2.3K.
Across the 12 months ending September 2026, Toto’s share of searches among hand dryer brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for hand dryer brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Excel Dryer worldwide fell 20.7% over 12 measured months, from 2.9K to 2.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Excel Dryer’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.