Caroma vs Toto:Which is more popular by branded search?
In August 2026, Toto had more branded searches than Caroma among toilet brands worldwide. Toto was estimated to have 4.1M branded searches compared to Caroma’s 27.1K, and held an 89.7% Share of Search versus Caroma’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caroma or Toto?
Compare the toilet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toto, Caroma. The figures are in the table below the chart.
View monthly share of search table
| Month | Toto | Kohler | American Standard | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Nov 2025 | 89.8% | 8.1% | 1.6% | 0.49% | 0.01% |
| Dec 2025 | 91.2% | 6.7% | 1.7% | 0.4% | 0.01% |
| Jan 2026 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Feb 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.01% |
| Mar 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| Apr 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| May 2026 | 92.5% | 5.6% | 1.4% | 0.5% | 0.01% |
| Jun 2026 | 92.6% | 5.6% | 1.4% | 0.41% | 0.01% |
| Jul 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.02% |
| Aug 2026 | 89.7% | 8.1% | 1.6% | 0.59% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Caroma and Toto comparison changed over the last 12 months?
3 findings
- Toto was ahead of Caroma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caroma’s estimated Share of Search among toilet brands worldwide moved from 0.49% to 0.59%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet brands worldwide moved from 89.5% to 89.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for toilet brands worldwide in August 2026?
2 changes
In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%.
Estimated monthly branded searches for Caroma worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caroma’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.