Mayfair vs Toto:Which is more popular?

Name: Mayfair vs Toto: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Toto had more branded searches than Mayfair among toilet seat brands worldwide. Toto had about 120,000 branded searches, while Mayfair had 720. Toto made up 22.6% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toilet seat brands, Mayfair appeared in three of the five answers and Toto in one. Mayfair was mentioned before Toto in two out of three answers that named either.

Among toilet seat brands worldwide in September 2026

Who do people search for more?

Toto, about 167 searches for every 1 for Mayfair

Toto 120K searchesMayfair 720 searches

Who does AI mention more?

Mayfair, mentioned in 3 of 5 answers, Toto in 1

Mayfair in 3 of 5Toto in 1 of 5

Who does AI recommend more?

Mayfair, named ahead of Toto in 2 of 3 answers

Mayfair first in 2Toto first in 1

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Top toilet seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mayfair was listed before Toto in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kohler	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bemis	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Mayfair	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Toto	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Wirquin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Croydex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Euroshowers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bemis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mayfair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wirquin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euroshowers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet seat brands

5 answers

Asked ChatGPT
“Which toilet seat brand should I buy?”
1. 1Bemis
2. 2Kohler
3. 3Mayfair
Asked ChatGPT
“What are the best toilet seat brands?”
1. 1Kohler
2. 2Bemis
3. 3Toto
4. 4Mayfair
Asked ChatGPT
“What's the best toilet seat brand for a standard toilet?”
1. 1Bemis
2. 2Kohler
3. 3Mayfair
Searched Google, AI Overview
“best toilet seat”
1. 1Kohler
2. 2Bemis
Searched Google, AI Overview
“soft close toilet seat”
1. 1Kohler
2. 2Bemis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mayfair or Toto more popular in search?

This chart shows how often people search Google for Mayfair and Toto by name. Each line represents a brand's share of searches for all seven toilet seat brands we track, month by month, from English-language searches worldwide.

Mayfair and Toto among toilet seat brands worldwide, by month

Month	Kohler	Toto	Bemis	Wirquin	Croydex	Mayfair	Euroshowers
Oct 2025	64.8%	26%	5.8%	1.7%	1.4%	0.1%	0.1%
Nov 2025	65.5%	26.3%	4.8%	1.8%	1.4%	0.13%	0.07%
Dec 2025	61.4%	30.2%	4.5%	2%	1.7%	0.15%	0.07%
Jan 2026	62.2%	30%	4.6%	1.7%	1.4%	0.12%	0.07%
Feb 2026	61.9%	29.9%	4.6%	2%	1.4%	0.12%	0.08%
Mar 2026	62.2%	24.6%	10.2%	1.7%	1.1%	0.1%	0.08%
Apr 2026	65.4%	25.8%	5.9%	1.8%	0.96%	0.1%	0.07%
May 2026	60%	29%	8.1%	1.6%	1.1%	0.12%	0.08%
Jun 2026	60%	29%	8.1%	1.6%	1.1%	0.12%	0.08%
Jul 2026	61.7%	29.8%	5.6%	1.7%	1.1%	0.15%	0.08%
Aug 2026	66.6%	26.7%	4%	1.5%	0.98%	0.13%	0.09%
Sep 2026	69.1%	22.6%	5.1%	1.9%	1%	0.14%	0.11%

How has the Mayfair and Toto comparison changed over the last 12 months?

3 findings

Toto was ahead of Mayfair in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720.
Across the 12 months ending September 2026, Toto’s share of searches among toilet seat brands worldwide moved from 26% to 22.6%, and its estimated monthly branded searches moved from 148K to 120K.

How did search popularity change for toilet seat brands worldwide in September 2026?

2 changes

In September 2026, Toto lost share of searches among toilet seat brands worldwide, from 26.7% to 22.6%.
Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mayfair’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.