Coway vs Toto:Which is more popular?
In October 2026, Toto had more branded searches than Coway among bidet brands worldwide. Toto had about 60,500 branded searches, while Coway had 1,000. Toto made up 47.2% of all bidet brand searches we track, and Coway accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about bidet brands, Toto appeared in two of the five answers and Coway in none.
Who do people search for more?
Toto, about 61 searches for every 1 for Coway
Follow Coway vs Toto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bidet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coway did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Luxe Bidet1st
Brondell1st- Toto3rd
Bio Bidet4th
Alpha Bidet5th
Tushy6th
Kohler7th
Coway–
Veken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bidet brands
5 answers
Asked ChatGPT
“What's the best bidet attachment?”
Asked ChatGPT
“Which bidet seat should I buy?”
Asked ChatGPT
“What are the best bidet brands?”
Searched Google, AI Overview
“bidet toilet seat”
Searched Google, AI Overview
“bidet attachment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Coway or Toto more popular in search?
This chart shows how often people search Google for Coway and Toto by name. Each line represents a brand's share of searches for all nine bidet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toto, Coway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toto | Tushy | Bio Bidet | Kohler | Luxe Bidet | Brondell | Alpha Bidet | Coway | Veken |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 43.9% | 30.8% | 8.8% | 3.9% | 4.8% | 4.8% | 1.7% | 0.73% | 0.52% |
| Dec 2025 | 35.9% | 37.7% | 8.8% | 3.2% | 7.2% | 3.9% | 2.1% | 0.73% | 0.52% |
| Jan 2026 | 42.9% | 30.8% | 8.6% | 3.8% | 7% | 3.8% | 1.7% | 0.92% | 0.51% |
| Feb 2026 | 43.7% | 30.9% | 8.7% | 3.9% | 5.8% | 3.9% | 1.7% | 0.88% | 0.42% |
| Mar 2026 | 42.7% | 36% | 7% | 3.1% | 5.7% | 3.1% | 1.3% | 0.71% | 0.34% |
| Apr 2026 | 48.8% | 28% | 8% | 3.5% | 5.3% | 3.5% | 1.5% | 0.81% | 0.48% |
| May 2026 | 43.4% | 30.4% | 8.7% | 3.9% | 5.8% | 4.7% | 1.7% | 0.88% | 0.52% |
| Jun 2026 | 47.5% | 27.2% | 7.8% | 3.5% | 6.3% | 4.2% | 1.8% | 1.2% | 0.46% |
| Jul 2026 | 47.2% | 27.1% | 7.7% | 4.2% | 6.3% | 4.2% | 1.8% | 0.95% | 0.56% |
| Aug 2026 | 46.3% | 26.5% | 9.3% | 4.1% | 6.2% | 4.1% | 1.8% | 1.2% | 0.55% |
| Sep 2026 | 39.7% | 34% | 7.9% | 4.3% | 6.5% | 4.3% | 1.9% | 0.98% | 0.47% |
| Oct 2026 | 47.2% | 28.1% | 9.4% | 4.2% | 4.2% | 3.4% | 2.3% | 0.78% | 0.37% |
Coway sells other things too, so only its searches that name this product count here, like “coway bidet”.
How has branded search for Coway and Toto changed worldwide over the last 12 months?
3 findings
- Toto was ahead of Coway in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Coway’s share of searches among bidet brands worldwide moved from 0.73% to 0.78%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide moved from 43.9% to 47.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bidet brands worldwide in October 2026?
1 change
In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.
How are Coway’s and Toto’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coway’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bidet brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.