Brondell vs Toto:Which is more popular?
In October 2026, Toto had more branded searches than Brondell among bidet brands worldwide. Toto had about 60,500 branded searches, while Brondell had 4,400. Toto made up 47.2% of all bidet brand searches we track, and Brondell accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about bidet brands, Brondell appeared in four of the five answers and Toto in two. Brondell and Toto were each mentioned first in two of the four answers that named either.
Who do people search for more?
Toto, about 14 searches for every 1 for Brondell
Who does AI mention more?
Brondell, mentioned in 4 of 5 answers, Toto in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bidet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brondell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Toto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brondell and Toto were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Luxe Bidet1st- Brondell1st
- Toto3rd
Bio Bidet4th
Alpha Bidet5th
Tushy6th
Kohler7th
Coway–
Veken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bidet brands
5 answers
Asked ChatGPT
“What's the best bidet attachment?”
Asked ChatGPT
“Which bidet seat should I buy?”
Asked ChatGPT
“What are the best bidet brands?”
Searched Google, AI Overview
“bidet toilet seat”
Searched Google, AI Overview
“bidet attachment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Brondell or Toto more popular in search?
This chart shows how often people search Google for Brondell and Toto by name. Each line represents a brand's share of searches for all nine bidet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toto, Brondell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toto | Tushy | Bio Bidet | Kohler | Luxe Bidet | Brondell | Alpha Bidet | Coway | Veken |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 43.9% | 30.8% | 8.8% | 3.9% | 4.8% | 4.8% | 1.7% | 0.73% | 0.52% |
| Dec 2025 | 35.9% | 37.7% | 8.8% | 3.2% | 7.2% | 3.9% | 2.1% | 0.73% | 0.52% |
| Jan 2026 | 42.9% | 30.8% | 8.6% | 3.8% | 7% | 3.8% | 1.7% | 0.92% | 0.51% |
| Feb 2026 | 43.7% | 30.9% | 8.7% | 3.9% | 5.8% | 3.9% | 1.7% | 0.88% | 0.42% |
| Mar 2026 | 42.7% | 36% | 7% | 3.1% | 5.7% | 3.1% | 1.3% | 0.71% | 0.34% |
| Apr 2026 | 48.8% | 28% | 8% | 3.5% | 5.3% | 3.5% | 1.5% | 0.81% | 0.48% |
| May 2026 | 43.4% | 30.4% | 8.7% | 3.9% | 5.8% | 4.7% | 1.7% | 0.88% | 0.52% |
| Jun 2026 | 47.5% | 27.2% | 7.8% | 3.5% | 6.3% | 4.2% | 1.8% | 1.2% | 0.46% |
| Jul 2026 | 47.2% | 27.1% | 7.7% | 4.2% | 6.3% | 4.2% | 1.8% | 0.95% | 0.56% |
| Aug 2026 | 46.3% | 26.5% | 9.3% | 4.1% | 6.2% | 4.1% | 1.8% | 1.2% | 0.55% |
| Sep 2026 | 39.7% | 34% | 7.9% | 4.3% | 6.5% | 4.3% | 1.9% | 0.98% | 0.47% |
| Oct 2026 | 47.2% | 28.1% | 9.4% | 4.2% | 4.2% | 3.4% | 2.3% | 0.78% | 0.37% |
How has branded search for Brondell and Toto changed worldwide over the last 12 months?
3 findings
- Toto was ahead of Brondell in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide moved from 4.8% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide moved from 43.9% to 47.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bidet brands worldwide in October 2026?
2 changes
In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.
In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.
How are Brondell’s and Toto’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brondell’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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