Kohler vs Pulsar:Which is more popular?
In September 2026, Kohler had more branded searches than Pulsar among generator brands worldwide. Kohler had about 27,100 branded searches, while Pulsar had 6,600. Kohler made up 6.9% of all generator brand searches we track, and Pulsar accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about generator brands, Kohler appeared in three of the four answers and Pulsar in none.
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Top generator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pulsar did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pulsar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about generator brands
4 answers
Asked ChatGPT
“Which generator brand should I buy?”
Asked ChatGPT
“What are the best generator brands?”
Asked ChatGPT
“What's the best generator brand for backup power?”
Searched Google, AI Overview
“home backup generator”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“generator brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kohler or Pulsar more popular in search?
This chart shows how often people search Google for Kohler and Pulsar by name. Each line represents a brand's share of searches for all eight generator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Pulsar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Generac | Honda Power Equipment | Champion Power Equipment | Kohler | Westinghouse | Cummins | Briggs & Stratton | Pulsar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 30.3% | 9.1% | 7.5% | 6.1% | 5% | 3.5% | 1.5% |
| Nov 2025 | 32.7% | 32.7% | 9.8% | 6.6% | 8.1% | 4.4% | 3.8% | 2% |
| Dec 2025 | 36.5% | 30% | 9% | 7.4% | 7.4% | 4.9% | 3.5% | 1.5% |
| Jan 2026 | 43.4% | 23.7% | 8.7% | 4.8% | 10.7% | 3.2% | 3.4% | 2.1% |
| Feb 2026 | 39.6% | 26.5% | 7.9% | 7.9% | 7.9% | 4.3% | 3.8% | 1.9% |
| Mar 2026 | 36.7% | 29.9% | 9% | 7.4% | 6% | 4.9% | 4.2% | 1.8% |
| Apr 2026 | 31.2% | 31.2% | 7.7% | 7.7% | 6.2% | 6.2% | 7.9% | 1.9% |
| May 2026 | 30.4% | 37% | 7.5% | 6.1% | 6.1% | 5% | 6.2% | 1.8% |
| Jun 2026 | 38.5% | 31.4% | 7.7% | 6.3% | 6.3% | 5.2% | 3% | 1.5% |
| Jul 2026 | 40.9% | 27.2% | 8.2% | 6.7% | 6.7% | 5.5% | 3.1% | 1.6% |
| Aug 2026 | 37.7% | 30.8% | 9.2% | 6.2% | 7.6% | 4.1% | 2.9% | 1.5% |
| Sep 2026 | 34.4% | 34.4% | 8.4% | 6.9% | 6.9% | 4.6% | 2.7% | 1.7% |
Kohler sells other things too, so only its searches that name this product count here, like “kohler generator”.
How has the Kohler and Pulsar comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Pulsar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kohler’s share of searches among generator brands worldwide moved from 7.5% to 6.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Pulsar’s share of searches among generator brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for generator brands worldwide in September 2026?
2 changes
In September 2026, Kohler overtook Westinghouse to rank 4th among generator brands worldwide, with 6.9% of the searches.
Estimated monthly branded searches for Pulsar worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kohler’s and Pulsar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among generator brands
- Generac vs Honda Power Equipment: compare popularity
- Generac vs Champion Power Equipment: compare popularity
- Generac vs Kohler: compare popularity
- Generac vs Westinghouse: compare popularity
- Honda Power Equipment vs Champion Power Equipment: compare popularity
- Honda Power Equipment vs Kohler: compare popularity
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