Brandwave

How popular isKohler?

In September 2026, people searched for Kohler by name about 395,000 times worldwide, about the same as the previous year. These searches made up 29.7% of all global shower head brand searches, placing Kohler first out of eight brands. When we asked both ChatGPT and Google AI Overviews about shower head brands, Kohler appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Kohler is the most searched of 8 competitors and the second most recommended in AI answers.

  1. KohlerShare of searches 29.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. WaterpikShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. GroheShare of searches 16.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HansgroheShare of searches 13.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. MoenShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top shower head brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kohler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Waterpik4th
  5. Speakman5th
  6. Hansgrohe6th
  7. Grohe7th
  8. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterpik3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speakman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shower head brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shower head brands compete with Kohler?

Kohler against shower head brands worldwide, by month

Share of searches by month for Kohler, Waterpik, Grohe, Hansgrohe, Moen, Delta Faucet. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerWaterpikGroheHansgroheMoenDelta FaucetSpeakmanMethven
Oct 202526.1%26.1%17.5%14.3%7.8%7.8%0.31%0.05%
Nov 202526.5%26.5%17.7%14.5%7.9%6.5%0.39%0.04%
Dec 202524.7%30.1%16.5%13.5%7.4%7.4%0.36%0.04%
Jan 202626.5%21.7%17.7%17.7%7.9%7.9%0.32%0.05%
Feb 202623.6%23.6%19.3%15.8%8.6%8.6%0.35%0.05%
Mar 202627.4%22.4%18.3%15%8.2%8.2%0.33%0.05%
Apr 202628.8%23.6%15.8%15.8%8.6%7.1%0.28%0.06%
May 202624.9%24.9%16.6%16.6%9.1%7.5%0.36%0.06%
Jun 202625.7%25.7%17.1%14.1%9.4%7.7%0.31%0.06%
Jul 202624.9%24.9%16.6%16.6%9.1%7.5%0.36%0.06%
Aug 202629.7%24.3%16.2%13.3%8.9%7.3%0.35%0.06%
Sep 202629.7%24.3%16.2%13.3%8.9%7.3%0.35%0.05%

  1. 1.Kohler

    29.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Waterpik

    24.3%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grohe

    16.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hansgrohe

    13.3%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Moen

    8.9%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Delta Faucet

    7.3%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Speakman

    0.35%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Methven

    0.05%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between Kohler and its closest rivals

Every comparison with Kohler

35 comparisons

How has branded search demand for Kohler changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 395K.
  • Across the 12 months ending September 2026, Kohler’s share of searches among shower head brands worldwide increased from 26.1% to 29.7%.
  • Across the 12 months ending September 2026, Kohler’s share of searches among shower head brands worldwide peaked at 29.7% in September 2026 and was lowest at 23.6% in February 2026.

How did search popularity change for shower head brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Waterpik worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  3. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  4. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  5. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Kohler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kohler
  • kohler generator

Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kohler compete?

Kohler is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Transfer switch brands3rd of 528.5%Show ranking
Shower head brands1st of 829.7%Shown above
Bathroom and tapware brands1st of 1033.8%Show ranking
Shower brands1st of 738.2%Show ranking
Tapware brands1st of 738.2%Show ranking
Hand shower brands1st of 539.4%Show ranking
Thermostatic shower brands1st of 539.4%Show ranking
Bathroom accessory brands1st of 943.4%Show ranking
Towel rail brands1st of 1044.2%Show ranking
Generator brands7th of 73.7%Show ranking
Toilet brands1st of 656.6%Show ranking
Toilet seat brands1st of 769.1%Show ranking
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