UPS brands:Which are most popular?

Name: UPS brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, APC was the most searched UPS brand worldwide, accounting for 45.6% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, APC and CyberPower showed up in every answer. APC was recommended most often, coming first in two out of four responses.

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Top UPS brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, APC and CyberPower appeared every time. APC was recommended most often, coming first in two out of four answers. CyberPower was second, and Eaton was third. Vertiv, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
APC	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
CyberPower	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Eaton	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Vertiv	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Tripp Lite	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
EcoFlow	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
GoldenMate	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
BLUETTI	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

APC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CyberPower4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vertiv0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tripp Lite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EcoFlow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GoldenMate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BLUETTI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about UPS brands

4 answers

Asked ChatGPT
“What's the best UPS for a home computer?”
1. 1CyberPower
2. 2APC
Asked ChatGPT
“Which UPS battery backup brand is most reliable?”
1. 1APC
2. 2Eaton
3. 3CyberPower
Asked ChatGPT
“What UPS should I buy for my home network?”
1. 1CyberPower
2. 2APC
Searched Google, AI Overview
“ups for computer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ups battery backup”
1. 1APC
2. 2CyberPower

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which UPS brands do people search for most?

This chart shows how often people search Google for each UPS brand by name. Each line represents a brand's share of searches for all eight UPS brands we track, month by month, from English-language searches worldwide.

Share of searches among UPS brands worldwide, by month

Month	APC	CyberPower	Eaton	Vertiv	Tripp Lite	EcoFlow	GoldenMate	BLUETTI
Nov 2025	39.6%	43.4%	8.5%	4.6%	1.7%	1.1%	0.75%	0.42%
Dec 2025	40.6%	43.4%	8.5%	3.7%	1.7%	0.92%	0.92%	0.28%
Jan 2026	40.7%	42.3%	8.3%	4.6%	1.6%	1.1%	1.1%	0.33%
Feb 2026	43.2%	39.5%	9.1%	4.9%	1.5%	0.8%	0.8%	0.29%
Mar 2026	44.5%	37%	9.4%	5%	1.8%	1%	1%	0.3%
Apr 2026	45.6%	37.9%	7.8%	5.1%	1.6%	1%	0.65%	0.31%
May 2026	44.1%	37.7%	9.5%	5.1%	1.5%	1%	0.64%	0.31%
Jun 2026	44%	37.6%	9.5%	5.3%	1.5%	1%	0.83%	0.25%
Jul 2026	44.4%	37%	9.3%	5.2%	1.8%	1%	1%	0.3%
Aug 2026	43.2%	40.4%	7.6%	5%	1.5%	1%	1%	0.3%
Sep 2026	45.8%	36.9%	8.1%	5.3%	1.6%	1.1%	0.87%	0.32%
Oct 2026	45.6%	36.8%	8.1%	5.3%	1.9%	1.3%	0.67%	0.39%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	APC	45.6%	68.6K	0%	-0.2 points
2, held 2nd	CyberPower	36.8%	55.3K	0%	-0.1 points
3, held 3rd	Eaton	8.1%	12.1K	0%	0 points
4, held 4th	Vertiv	5.3%	7.9K	0%	0 points
5, held 5th	Tripp Lite	1.9%	2.9K	+20.8%	+0.3 points
6, held 6th	EcoFlow	1.3%	1.9K	+18.8%	+0.2 points
7, held 7th	GoldenMate	0.67%	1K	-23.1%	-0.2 points
8, held 8th	BLUETTI	0.39%	590	+22.9%	+0.1 points

1.APC
45.6%
Held 1st. 68.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.CyberPower
36.8%
Held 2nd. 55.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.Eaton
8.1%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Vertiv
5.3%
Held 4th. 7.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.Tripp Lite
1.9%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
6.EcoFlow
1.3%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
7.GoldenMate
0.67%
Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
8.BLUETTI
0.39%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

APC, Eaton and 4 other brands sell other things too, so only their searches that name this product count here, like “apc ups”.

Which brand is most popular in search among UPS brands worldwide?

8 brands

In October 2026, APC was the most searched among UPS brands worldwide, with an estimated 68.6K branded searches, 45.6% of all searches for the eight tracked by the Brandwave Brand Demand Index. CyberPower is in 2nd place, 8.8 percentage points behind at 36.8%.

Global UPS brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
APC	39.6% → 45.6%	45.8%Sep 2026	39.6%Nov 2025	2nd → 1st
CyberPower	43.4% → 36.8%	43.4%Nov 2025	36.8%Oct 2026	1st → 2nd
Eaton	8.5% → 8.1%	9.5%May 2026	7.6%Aug 2026	3rd
Vertiv	4.6% → 5.3%	5.3%Sep 2026	3.7%Dec 2025	4th
Tripp Lite	1.7% → 1.9%	1.9%Oct 2026	1.5%Feb 2026	5th
EcoFlow	1.1% → 1.3%	1.3%Oct 2026	0.8%Feb 2026	6th
GoldenMate	0.75% → 0.67%	1.1%Jan 2026	0.64%May 2026	7th
BLUETTI	0.42% → 0.39%	0.42%Nov 2025	0.25%Jun 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, APC’s share of searches among UPS brands worldwide increased from 39.6% to 45.6%.
Across the 12 months ending October 2026, CyberPower’s share of searches among UPS brands worldwide decreased from 43.4% to 36.8%.
Across the 12 months ending October 2026, Vertiv’s share of searches among UPS brands worldwide increased from 4.6% to 5.3%.
Across the 12 months ending October 2026, APC’s share of searches among UPS brands worldwide peaked at 45.8% in September 2026 and was lowest at 39.6% in November 2025.
Across the 12 months ending October 2026, Eaton’s share of searches among UPS brands worldwide peaked at 9.5% in May 2026 and was lowest at 7.6% in August 2026.
Across the 12 months ending October 2026, Vertiv’s share of searches among UPS brands worldwide peaked at 5.3% in September 2026 and was lowest at 3.7% in December 2025.
Across the 12 months ending October 2026, APC rose from 2nd to 1st among UPS brands worldwide.
Across the 12 months ending October 2026, CyberPower fell from 1st to 2nd among UPS brands worldwide.
Across the 12 months ending October 2026, Eaton, Tripp Lite, EcoFlow, GoldenMate and BLUETTI held steady: their share of searches among UPS brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for UPS brands worldwide in October 2026?

4 changes

Estimated monthly branded searches for CyberPower worldwide fell 26.6% over 12 measured months, from 75.3K to 55.3K in October 2026.
Estimated monthly branded searches for GoldenMate worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for Eaton worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.
Estimated monthly branded searches for BLUETTI worldwide fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are branded searches counted for UPS brands?

11 search terms

Each brand's share of searches among UPS brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.