APC vs Vertiv:Which is more popular?
In October 2026, APC had more branded searches than Vertiv among UPS brands worldwide. APC had about 68,600 branded searches, while Vertiv had 7,900. APC made up 45.6% of all UPS brand searches we track, and Vertiv accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about UPS brands, APC appeared in all four answers and Vertiv in none.
Who do people search for more?
APC, about 9 searches for every 1 for Vertiv
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Top UPS brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, APC appeared in all four answers. Vertiv did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- APC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CyberPower4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vertiv0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tripp Lite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
EcoFlow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GoldenMate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BLUETTI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about UPS brands
4 answers
Asked ChatGPT
“What's the best UPS for a home computer?”
Asked ChatGPT
“Which UPS battery backup brand is most reliable?”
Asked ChatGPT
“What UPS should I buy for my home network?”
Searched Google, AI Overview
“ups for computer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ups battery backup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is APC or Vertiv more popular in search?
This chart shows how often people search Google for APC and Vertiv by name. Each line represents a brand's share of searches for all eight UPS brands we track, month by month, from English-language searches worldwide.
Share of searches by month for APC, Vertiv. The figures are in the table below the chart.
View monthly share of searches table
| Month | APC | CyberPower | Eaton | Vertiv | Tripp Lite | EcoFlow | GoldenMate | BLUETTI |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.6% | 43.4% | 8.5% | 4.6% | 1.7% | 1.1% | 0.75% | 0.42% |
| Dec 2025 | 40.6% | 43.4% | 8.5% | 3.7% | 1.7% | 0.92% | 0.92% | 0.28% |
| Jan 2026 | 40.7% | 42.3% | 8.3% | 4.6% | 1.6% | 1.1% | 1.1% | 0.33% |
| Feb 2026 | 43.2% | 39.5% | 9.1% | 4.9% | 1.5% | 0.8% | 0.8% | 0.29% |
| Mar 2026 | 44.5% | 37% | 9.4% | 5% | 1.8% | 1% | 1% | 0.3% |
| Apr 2026 | 45.6% | 37.9% | 7.8% | 5.1% | 1.6% | 1% | 0.65% | 0.31% |
| May 2026 | 44.1% | 37.7% | 9.5% | 5.1% | 1.5% | 1% | 0.64% | 0.31% |
| Jun 2026 | 44% | 37.6% | 9.5% | 5.3% | 1.5% | 1% | 0.83% | 0.25% |
| Jul 2026 | 44.4% | 37% | 9.3% | 5.2% | 1.8% | 1% | 1% | 0.3% |
| Aug 2026 | 43.2% | 40.4% | 7.6% | 5% | 1.5% | 1% | 1% | 0.3% |
| Sep 2026 | 45.8% | 36.9% | 8.1% | 5.3% | 1.6% | 1.1% | 0.87% | 0.32% |
| Oct 2026 | 45.6% | 36.8% | 8.1% | 5.3% | 1.9% | 1.3% | 0.67% | 0.39% |
APC and Vertiv sell other things too, so only their searches that name this product count here, like “apc ups”.
How has branded search for APC and Vertiv changed worldwide over the last 12 months?
3 findings
- APC was ahead of Vertiv in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, APC’s share of searches among UPS brands worldwide moved from 39.6% to 45.6%, and its estimated monthly branded searches held steady at 68.6K.
- Across the 12 months ending October 2026, Vertiv’s share of searches among UPS brands worldwide moved from 4.6% to 5.3%, and its estimated monthly branded searches held steady at 7.9K.
How did search popularity change for UPS brands worldwide in October 2026?
0 changes
Neither APC nor Vertiv moved beyond provider rounding among UPS brands in October 2026.
How are APC’s and Vertiv’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using APC’s and Vertiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UPS brands
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