Brandwave

CyberPower vs Eaton:Which is more popular?

In October 2026, CyberPower had more branded searches than Eaton among UPS brands worldwide. CyberPower had about 55,300 branded searches, while Eaton had 12,100. CyberPower made up 36.8% of all UPS brand searches we track, and Eaton accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about UPS brands, CyberPower appeared in all four answers and Eaton in one. CyberPower was mentioned before Eaton in three out of four answers.

Among UPS brands worldwide in October 2026

Who do people search for more?

CyberPower, about 5 searches for every 1 for Eaton

CyberPower 55.3K searchesEaton 12.1K searches

Who does AI mention more?

CyberPower, mentioned in every answer we collected

CyberPower in 4 of 4Eaton in 1 of 4

Who does AI recommend more?

CyberPower, named ahead of Eaton in 3 of 4 answers

CyberPower first in 3Eaton first in 1

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Top UPS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CyberPower appeared in all four answers. Eaton was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. CyberPower was listed before Eaton in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APC1st
  2. CyberPower2nd
  3. Eaton3rd
  4. Vertiv–
  5. Tripp Lite–
  6. EcoFlow–
  7. GoldenMate–
  8. BLUETTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CyberPower4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vertiv0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tripp Lite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EcoFlow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoldenMate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BLUETTI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about UPS brands

4 answers
  • Asked ChatGPT

    “What's the best UPS for a home computer?”

    1. 1CyberPower
    2. 2APC
  • Asked ChatGPT

    “Which UPS battery backup brand is most reliable?”

    1. 1APC
    2. 2Eaton
    3. 3CyberPower
  • Asked ChatGPT

    “What UPS should I buy for my home network?”

    1. 1CyberPower
    2. 2APC
  • Searched Google, AI Overview

    “ups for computer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “ups battery backup”

    1. 1APC
    2. 2CyberPower

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is CyberPower or Eaton more popular in search?

This chart shows how often people search Google for CyberPower and Eaton by name. Each line represents a brand's share of searches for all eight UPS brands we track, month by month, from English-language searches worldwide.

CyberPower and Eaton among UPS brands worldwide, by month

Share of searches by month for CyberPower, Eaton. The figures are in the table below the chart.

View monthly share of searches table
MonthAPCCyberPowerEatonVertivTripp LiteEcoFlowGoldenMateBLUETTI
Nov 202539.6%43.4%8.5%4.6%1.7%1.1%0.75%0.42%
Dec 202540.6%43.4%8.5%3.7%1.7%0.92%0.92%0.28%
Jan 202640.7%42.3%8.3%4.6%1.6%1.1%1.1%0.33%
Feb 202643.2%39.5%9.1%4.9%1.5%0.8%0.8%0.29%
Mar 202644.5%37%9.4%5%1.8%1%1%0.3%
Apr 202645.6%37.9%7.8%5.1%1.6%1%0.65%0.31%
May 202644.1%37.7%9.5%5.1%1.5%1%0.64%0.31%
Jun 202644%37.6%9.5%5.3%1.5%1%0.83%0.25%
Jul 202644.4%37%9.3%5.2%1.8%1%1%0.3%
Aug 202643.2%40.4%7.6%5%1.5%1%1%0.3%
Sep 202645.8%36.9%8.1%5.3%1.6%1.1%0.87%0.32%
Oct 202645.6%36.8%8.1%5.3%1.9%1.3%0.67%0.39%

Eaton sells other things too, so only its searches that name this product count here, like “eaton ups”.

How has branded search for CyberPower and Eaton changed worldwide over the last 12 months?

3 findings
  • CyberPower was ahead of Eaton in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, CyberPower’s share of searches among UPS brands worldwide moved from 43.4% to 36.8%, and its estimated monthly branded searches moved from 75.3K to 55.3K.
  • Across the 12 months ending October 2026, Eaton’s share of searches among UPS brands worldwide moved from 8.5% to 8.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for UPS brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for CyberPower worldwide fell 26.6% over 12 measured months, from 75.3K to 55.3K in October 2026.

  2. Estimated monthly branded searches for Eaton worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

How are CyberPower’s and Eaton’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CyberPower’s and Eaton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CyberPower

2 branded search terms

  • cyberpower
  • cyberpower ups

Eaton

1 branded search term

  • eaton ups

How the Brand Demand Index is measured

Other head-to-heads among UPS brands

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