ABB vs Siemens:Which is more popular by branded search?
In August 2026, Siemens had more branded searches than ABB among industrial automation platforms worldwide. Siemens was estimated to have 1.2M branded searches compared to ABB’s 550K, and held a 50.2% Share of Search versus ABB’s 22.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ABB or Siemens?
Compare the platforms that automate factories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Siemens, ABB. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | ABB | Schneider Electric | Rockwell Automation | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 26.4% | 21.5% | 4.3% | 0.01% |
| Nov 2025 | 55.3% | 20.3% | 20.3% | 4.1% | 0.01% |
| Dec 2025 | 52.8% | 23.8% | 19.5% | 3.9% | <0.01% |
| Jan 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| Feb 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Mar 2026 | 47.8% | 21.5% | 26.4% | 4.3% | 0.01% |
| Apr 2026 | 50.2% | 22.6% | 22.6% | 4.5% | <0.01% |
| May 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jun 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Jul 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Aug 2026 | 50.2% | 22.6% | 22.6% | 4.5% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the ABB and Siemens comparison changed over the last 12 months?
3 findings
- Siemens was ahead of ABB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide moved from 26.4% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide moved from 47.8% to 50.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for industrial automation platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABB’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.