Beckhoff vs Rockwell Automation:Which is more popular?
In September 2026, Rockwell Automation had more branded searches than Beckhoff among industrial automation platforms worldwide. Rockwell Automation had about 110,000 branded searches, while Beckhoff had 49,500. Rockwell Automation made up 3.5% of all industrial automation platform searches we track, and Beckhoff accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about industrial automation platforms, Rockwell Automation appeared in all five answers and Beckhoff in three. Rockwell Automation was mentioned before Beckhoff in every answer.
Who do people search for more?
Rockwell Automation, about 2 searches for every 1 for Beckhoff
Who does AI mention more?
Rockwell Automation, mentioned in every answer we collected
Who does AI recommend more?
Rockwell Automation, named ahead of Beckhoff in every answer
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Top industrial automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rockwell Automation appeared in all five answers. Beckhoff was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rockwell Automation was listed before Beckhoff in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Siemens1st- Rockwell Automation2nd
Schneider Electric3rd
Beckhoff4th
Ignition5th
CODESYS6th
Honeywell7th
ABB8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siemens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beckhoff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CODESYS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about industrial automation platforms
5 answers
Asked ChatGPT
“Which industrial automation platform should I use?”
Asked ChatGPT
“What are the best industrial automation platforms?”
Asked ChatGPT
“What's the best industrial automation platform for a factory?”
Searched Google, AI Overview
“industrial automation platforms”
Searched Google, AI Overview
“factory automation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beckhoff or Rockwell Automation more popular in search?
This chart shows how often people search Google for Beckhoff and Rockwell Automation by name. Each line represents a brand's share of searches for all eight industrial automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Rockwell Automation, Beckhoff. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Honeywell | Rockwell Automation | Beckhoff | CODESYS | Ignition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 17.1% | 20.9% | 17.1% | 3.4% | 1.9% | 1.3% | 0.56% |
| Nov 2025 | 44.4% | 16.3% | 16.3% | 16.3% | 3.3% | 1.8% | 1.2% | 0.53% |
| Dec 2025 | 42.7% | 15.7% | 19.2% | 15.7% | 3.2% | 1.7% | 1.2% | 0.51% |
| Jan 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Feb 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Mar 2026 | 37.8% | 20.9% | 17.1% | 17.1% | 3.4% | 1.9% | 1.3% | 0.63% |
| Apr 2026 | 40.7% | 18.3% | 18.3% | 15% | 3.7% | 2% | 1.3% | 0.67% |
| May 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Jun 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Jul 2026 | 40.9% | 18.5% | 18.5% | 15.1% | 3.7% | 1.7% | 1.1% | 0.6% |
| Aug 2026 | 41% | 18.5% | 18.5% | 15.1% | 3.7% | 1.4% | 1.4% | 0.6% |
| Sep 2026 | 39.2% | 21.6% | 17.7% | 14.5% | 3.5% | 1.6% | 1.3% | 0.65% |
How has the Beckhoff and Rockwell Automation comparison changed over the last 12 months?
3 findings
- Rockwell Automation was ahead of Beckhoff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beckhoff’s share of searches among industrial automation platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among industrial automation platforms worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for industrial automation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Beckhoff worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beckhoff’s and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beckhoff
1 branded search term
- beckhoff
Rockwell Automation
1 branded search term
- rockwell automation
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